MGF 2013: Neon Play CEO Oli Christie on how to market a game without money

Nicolas Godement-Berline | 02:57 - 25 January 2013

If you monetize through advertising, you want to be cautious with cross-promotion. IMO Cross-promotion is only interesting when you can drive enough downloads to enter the top charts and reap additional organic downloads. Otherwise, you're just cannibalizing your own advertising channel and effectively purchasing your own inventory.
The best would be to have 2 different channels for cross-promotion and advertising.

BruceKwalee | 09:15 - 24 January 2013

Cross promotion is key. It costs nothing and reaches people who are already happy with your games.
The problem is when you start off and don't have anyone to cross promote to. This gives established publishers an immense advantage in the market.

It is also important to build a distinct brand, to value and engage with communities, to value retention above monetisation, to talk to a wide range of press and to use a wide range of online mechanics.

Leo Mozzarello | 08:01 - 24 January 2013

Although I think this is great advice. There is one key issues.

"Meet the teams from Apple and Google." please let me know how and I will do that immediately.