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The Charticle: Can Beeline build on its social success with the Ghostbusters IP?

Your weekly app store analysis

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Joined:
Apr 2012
Post count:
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James Nouch | 18:22 - 29 January 2013
Hi Dan - I did play Ghostbusters before writing this piece, and have been playing it a little since, too. The objective with the Charticle is to take a look at how a game/publisher/genre is performing in the app store charts, though, so it's necessarily short on any in-game analysis.

You make an interesting point re. IAP incentivisation though. Maybe I'll look into that a little more in future pieces.
Joined:
Jan 2013
Post count:
1
Dan Milano | 21:22 - 28 January 2013
Decent break down of the business behind the game, but it's not clear if you've played it at all. There's no great incentive to make in-game purchases because you're just unlocking avatars rather than building a world.
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