Screw the 'social viral design by analytics' approach, says Quark Games

Robert Hull | 19:29 - 24 April 2013

While I wouldn't classify my self as a "gamer", I have enjoyed Valor immensly and only play other games when Valor isn't available cause I'm off-line or ..... cause it is down!!!

embraase | 10:12 - 5 February 2013

"I'll further admit that I do believe there is a high value to the service driven approach to games, and that rapid iteration driven by analytics has value as well. I suppose my objection comes when the creative process is subordinated and even removed as a driver of game design."

Objection!
Creating a game-as-a-service/free2play game needs indeed metrics as a source for active life cycle management but it needs a great game play experience to evovle around aswell. And the lowest common denominator is exactly the wrong approach as the key to success is to serve customized game experience to several groups of various behaving users. There are a whole bunch a create tool suites that enable such setups easy to handle for every kind of developer.

But I´m totally with you about the mobile content. There is definitely room for more "hardcore" content and I wish you all the best with your attempt!

Best,
Christian