How changing Trainz Driver's app icon saw sales jump tenfold

Ian Hawley | 15:01 - 11 February 2013

We were debating our app icon yesterday and not knowing this story I highlighted your new icon as being very clear and eye-catching, the very next day, this story appeared in an Indie FB group I am part of.

Very interesting article, thanks for sharing.

Rich Woods | 15:36 - 8 February 2013

I hd exactly the same experience with my app Cherry Chaser Slot machine. I launched with an abstract icon and downloads were poor. The application was getting lost in a crowd of similar abstract icons that completely failed to inform the user about any aspect of the app. I switched to an app store icon that showed what the game did and downloads hit the hundreds of thousands within a week.

It's very important to realise that your app store icon used for marketing is a completely different thing than your launcher icon that is used for quick identification of something that is already familiar.

Mitch (Dave Mitchell) | 13:56 - 8 February 2013

This is a great story and iterates the important of a good icon. A/B testing is the best way to find out what works best and what doesn't. Customers are an illogical bunch at times.

I must admit though, I'm not surprised the first icon didn't work very well.