Video Advertising
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Mintegral launches Smart Video Capture and Editor for Playturbo
The feature allows advertisers to create multiple ads at once while easing localisation
Unity's Anna Popereko on rewarded video tips for meta match-3 games
The game design consultant shares how to best implement video rewards for players
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary
Engagement is impressive with nine out of 10 viewers watching their entire personalised video
The top global game advertisers in the US, Japan and South Korea for June 2019
SocialPeta data shows which games are generating the highest number of ad impressions
Learn about the present and future of ads in the Mobile Games Advertising Report 2018
Static full-screen generate largest revenue share amongst casual games in the West
Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million
Tremor Video DSP will operate as independent division of Taptica
Video ads are the top revenue generator behind IAPs
DIsplay and video ads make up half of mobile game publisher revenues
Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers
Seriously, Jam City, Sega, Zeptolab and more now making use of the platform