CPI
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- All [30]
- Feature [1]
- Chart of the Week [1]
- Video [1]
- Interview [3]
- Comment & Opinion [8]
- News [16]
News
Mar 6th, 2024
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
Android’s most expensive ad form costs $1.22; Apple’s cheapest is $3.09
News
Jun 28th, 2023
Midcore makes up 35% of total gaming revenue on iOS in the United States
The findings come as part of a report from analytics firm Liftoff
News
Feb 28th, 2023
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
News
Jan 31st, 2023
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
News
Oct 3rd, 2022
CPI for casual games has fallen, while ROAS has increased
Mobile gaming is now three times the size of its closest competitor
News
Oct 21st, 2021
IronSource’s SuperXmas campaign offers hypercasual holiday cheer
Games will receive cash prizes based on release date and CPI
News
Oct 10th, 2016