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What game marketers need to know about driving user acquisition through ad campaigns

Comment & Opinion Feb 26th, 2024

What game marketers need to know about driving user acquisition through ad campaigns

Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges

Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification

Comment & Opinion May 3rd, 2023

Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification

Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch

Tenjin: 39% of mobile devs have lost money due to IDFA changes

News Mar 31st, 2022

Tenjin: 39% of mobile devs have lost money due to IDFA changes

Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020

Data: Why mobile and console players like loot boxes but PC gamers don't

Comment & Opinion May 6th, 2021

Data: Why mobile and console players like loot boxes but PC gamers don't

PickFu co-founder John Li asks the questions

"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism"

Interview Mar 23rd, 2021

"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism"

Pollfish COO Andres Vourkos discusses his route into games

Indie attitudes to mobile game monetisation

Comment & Opinion Jan 18th, 2018

Indie attitudes to mobile game monetisation

YoYo Games shares insights from its latest survey on in-game monetisation

Comment & Opinion Sep 26th, 2017

Rewarded surveys: A new way to monetise your mobile game

A potentially lucrative additional revenue stream

Why you should consider Rewarded Surveys for your game monetisation strategy

Comment & Opinion Oct 6th, 2016

Why you should consider Rewarded Surveys for your game monetisation strategy

A pragmatic overview of the market research industry and how it applies to game monetisation

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