Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
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News
Jul 16th, 2019
The top global game advertisers in the US, Japan and South Korea for June 2019
SocialPeta data shows which games are generating the highest number of ad impressions
Comment & Opinion
Jun 24th, 2019
How to monetise your IAP-based game with ads
IronSource VP of global partnerships delivers the lowdown on in-game ads
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News
Jun 18th, 2019
Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free
News
Jun 14th, 2019
Jagex subscription sales up 22.9 per cent in 2018
Offsets declines in microtransaction and advertising revenue
Interview
Jun 4th, 2019
WeQ: Investment in ad tech, development and publishing sets us apart from hyper-casual competition
News
May 30th, 2019
Facebook study: 57% of mobile developers say in-app ads can improve player retention
Users are six times more likely to make a purchase after seeing a playable ad
News
May 10th, 2019