Advertising
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Comment & Opinion
Nov 30th, 2022
How Apple’s ATT could end the current free-to-play gaming era
Privacy changes continue to have significant consequences for many devs
News
Nov 23rd, 2022
Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up
SocialPeta's new report also shows that Android continues to dominate in terms of advertising
News
Nov 16th, 2022
Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season
Pangle identifies how, and when, developers can capitalise on peak periods worldwide
News
Nov 1st, 2022
Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads
Comment & Opinion
Oct 27th, 2022
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
News
Oct 20th, 2022
FTC plans to regulate "deceptive" ads that target children’s insecurities
Young people aged 13 to 18 now spend 8.5 hours per day on their devices
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Comment & Opinion
Oct 17th, 2022
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
News
Oct 14th, 2022
Dentsu examines the place of brands in the gaming economy
A new report examines how brands can most effectively market their products in-game
News
Sep 28th, 2022
iPhone recorded more ad-related fraud than Android in Q2
The higher LTV of iPhone users makes them a prime target for fraud
News
Sep 27th, 2022
Purchase Behaviour Targeting Insights To Scale IAPs in the Age of 'the App-ocalypse'
Brett Orlanski of Bango Audiences speaks on getting out of the app-ocalypse