User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
New Google report suggests a delicate balance when it comes to in-game advertising
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
Appsumer on ad channel diversification
A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale
Tencent changing strategy to acquire more majority deals
The tech company is hoping to secure future growth by expanding its gaming assets
FunPlus hires Jacob Krüger as the new user acquisition director
Krüger will be joining the Barcelona office to help lead the companies user acquisition strategy
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."
Winnie Wen from Jam City speaks on the games industry and reaching audiences
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition