User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
News
Jul 27th, 2022
Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022
Rewarded video ads engagement also escalated, with 62% of players engaging daily
News
Jul 25th, 2022
Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich
News
Jul 22nd, 2022
Appodeal partners with Adjust to enrich its growth platform with attribution insights
Comment & Opinion
Jul 20th, 2022
How accessible, responsible, and inclusive ads are already breaking open your CPI
News
Jul 5th, 2022
Pollen VC: "User acquisition costs remain stubbornly high"
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Comment & Opinion
Jun 29th, 2022
Next-best-action: 3 best practice tips to level up your portfolio strategy
Hot Five
Jun 27th, 2022
Hot Five: Miniclip to acquire SYBO, Supercell reveals PC-exclusive studio, and TikTok owners reach $1 billion
Comment & Opinion
Jun 22nd, 2022
Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out
News
Jun 20th, 2022
User acquisition to be dominated by three key factors: predictive analytics, automation, and data privacy
Tempr. report suggests casual mobile games will especially benefit from predictive analysis
News
Jun 15th, 2022