Psychology

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Solsten's Josh Rivers: "You need to know who your audience is, and why might they come to my game" Interview May 27th, 2022

Solsten's Josh Rivers: "You need to know who your audience is, and why might they come to my game"

Getting an in-depth understanding of the psychology of your active and potential players brings out their – and your – best, says Solsten's Josh Rivers

The intersection of psychology and games with PeopleFun director Matt Streit Interview May 27th, 2021

The intersection of psychology and games with PeopleFun director Matt Streit

"I think psychology gets misunderstood a lot"

6 powerful motivators to drive your game marketing creative Comment & Opinion Nov 2nd, 2020

6 powerful motivators to drive your game marketing creative

YellowHEAD's Noa Miller explains

How the rise of UX has brought cognitive science to mainstream game development Interview Aug 22nd, 2017

How the rise of UX has brought cognitive science to mainstream game development

Epic's Director of UX Celia Hodent opens the book

What advertisers can learn from Magmic’s neuroscience study into player habits Interview Feb 2nd, 2017

What advertisers can learn from Magmic’s neuroscience study into player habits

Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads

The seven rules of monetisation design Comment & Opinion Nov 22nd, 2016

The seven rules of monetisation design

Oscar Clark espouses his expertise on the psychology of game monetisation

How to create crazy-fun gameplay without confusing your players Comment & Opinion Dec 5th, 2014

How to create crazy-fun gameplay without confusing your players

Alistair Aitcheson on tweaking the UX for Tap Happy Sabotage

Carrots and sticks: How F2P designers should balance wither and daily rewards Mobile Mavens Nov 26th, 2014

Carrots and sticks: How F2P designers should balance wither and daily rewards

Our Monetizer Mavens talk appointment gaming mechanics

The value of getting inside the mind of a gamer Comment & Opinion Jul 15th, 2014

The value of getting inside the mind of a gamer

Oscar Clark looks inwards

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