Data

Article Types

Ever softer: Trends in the soft launch strategy of F2P mobile games Data & Research Aug 10th, 2016

Ever softer: Trends in the soft launch strategy of F2P mobile games

More countries, longer periods

Tapjoy and comScore detail the power of rewarded in-game ads for brands Data & Research Jul 28th, 2016

Tapjoy and comScore detail the power of rewarded in-game ads for brands

The right way to advertise

Lacking organic discovery, 91% of games and apps on App Store are 'zombies' Data & Research Jul 27th, 2016

Lacking organic discovery, 91% of games and apps on App Store are 'zombies'

Adjust crunches some numbers

How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads Interview Jul 26th, 2016

How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads

Big data for big TV ads

User review aggregation platform Player XP adopts freemium model News Jul 25th, 2016

User review aggregation platform Player XP adopts freemium model

Opens customer satisfaction rankings

Did the US hit Peak Pokemon GO on Friday 15 July? News Jul 22nd, 2016

Did the US hit Peak Pokemon GO on Friday 15 July?

Verto Analytics thinks so

20% of the 106 million US mobile gamers account for 62% of time spent playing Chart of the Week Jul 22nd, 2016

20% of the 106 million US mobile gamers account for 62% of time spent playing

Verto Analytics crunches some numbers

as India's paying mobile consumers spend almost as much on IAPs as global average News Jul 6th, 2016

India's paying mobile consumers spend almost as much on IAPs as global average

Smaller, more frequent purchases

1 Average paying gamer spends $9.39 a month on IAP Data & Research Jun 30th, 2016

Average paying gamer spends $9.39 a month on IAP

So says AppsFlyer

Newzoo partners with push notification service Pushwoosh to crunch more data News Jun 29th, 2016

Newzoo partners with push notification service Pushwoosh to crunch more data

Aims to "introduce smart KPIs on device usage."

as Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China News Jun 29th, 2016

Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China

Using data to understand, and maximise, an IP's potential

as How a retention focus and data-led difficulty helped Sudoku Quest outgross its competition Interview Jun 22nd, 2016

How a retention focus and data-led difficulty helped Sudoku Quest outgross its competition

Hashcube CMO Gurinder Pal Singh on monetising casual games

Why Playlab, Aeria Games and Spil Games are using Tableau to better understand their data Comment & Opinion Jun 14th, 2016

Why Playlab, Aeria Games and Spil Games are using Tableau to better understand their data

James Eiloart highlights partners

Why you need to be using personalised, behaviour-based push notifications News Jun 7th, 2016

Why you need to be using personalised, behaviour-based push notifications

Leanplum on relationship marketing

5 Video ads are the preferred method of earning hard currency for mobile players News Jun 1st, 2016

Video ads are the preferred method of earning hard currency for mobile players

And signing up for promotions the least favoured, says

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