Within 13 days of launch, Temple Run 2 had accumulated more than 50 million downloads worldwide.
In fact, the free-to-play title generated downloads at such a pace that Imangi Studios declared Temple Run 2 the "fastest growing mobile game" of all time.
The game has topped the download charts on the App Store, Google Play and the Amazon Appstore since its release on 17 January, but its performance on the grossing charts hasn't been quite so strong.
Promising start
Within hours of launch, Temple Run 2 had climbed to #12 in the US App Store's top grossing games chart for iPhone.
In the days that followed, the game climbed as high as #2 in said charts, but was rebuffed time and again by the all-powerful Clash of Clans. Supercell's PVP city-builder has a deeply engaged and loyal audience, so it's unsurprising that Temple Run 2 was unable to dislodge it from the top-spot.
Since then, Temple Run 2's position in the top grossing games chart has been slipping, and it currently stands at #8, behind the likes of Candy Crush Saga, Rage of Bahamut and Hay Day.
Analytics graph showing Temple Run 2's performance on the US App Store's top free games chart. Analytics data courtesy of App Annie.
That's unquestionably impressive. But given Temple Run 2's status as the fastest growing mobile game of all time, it's interesting to observe that the game is still being out-earned.
As we looked at last week, there are some key differences between games in terms of their 'monetisation density'.
Harder on Android
On Android, it took Temple Run 2 little more than a day to top the download charts on Google Play, and Imangi's latest has been at #1 ever since.
However, Temple Run 2's performance in the top grossing games chart for Android has been a less impressive. It took Temple Run 2 the best part of a week to reach #15 in the grossing games rankings, and since then, its position has remained fairly stable.
Analytics graph showing Temple Run 2's performance on the US Google Play's top grossing charts. The yellow line represents grossing games chart position, while blue includes all apps.
To date, Temple Run 2's peak position on the US top grossing games chart for Google Play is #14.
It's currently being out-performed by Mobage hits such as Rage of Bahamut, Blood Brothers and Marvel War of Heroes, as well as Kabam's Kingdoms of Camelot and The Hobbit: Kingdoms, among others.
A look back
The original Temple Run was obviously a tremendous success, but not at launch.
Temple Run was released on the App Store in August 2011 as a paid game. It sold enough to peak at #33 in the top paid games chart and #133 in the top grossing games chart before dropping out of the rankings.
But, on 18 September 2011, Imangi Studios made Temple Run free, and the game soared through the charts, gathering momentum which peaked in early 2012.
Analytics graph showing Temple Run's performance on the US App Store's download charts. The red line represents top games chart position, while blue includes all apps.
During this time, Temple Run enjoyed 10-day stretches in pole position in the grossing charts, and spent almost two months in the top 10 free games rankings.
Moving on
But times have changed. Temple Run never pushed its in-app purchases particularly hard, but its near-ubiquity allowed the game to generate revenues over and above its less popular App Store competitors.
Temple Run 2 shares many similarities with its predecessor, including this rather gentle brand of monetisation particularly when compared to the App Store's current crop of top-earners.
Non-paying players in Clash of Clans, for instance, will have to endure lengthier waits than their spendthrift neighbours, but Temple Run 2's non-payers will experience few negative consequences.
It goes to underline the rapid pace at which mobile games monetisation is developing.
For all of its downloads and fast growth, Temple Run 2 can't match its successors grossing charts performance. At least, not yet.
The Charticle
Related Articles
as
The Charticle
Feb 27th, 2020
Pokemon Day: How are The Pokemon Company's recent mobile releases performing?
as
The Charticle
Aug 26th, 2019
As Rush Wars hits soft launch, how are Supercell’s other games doing?
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024