The Charticle

The Charticle: How Megapolis powered its way into the top grossing charts

The Charticle: How Megapolis powered its way into the top grossing charts
You'd be forgiven for not having heard of Social Quantum – an Eastern European publisher whose main successes to date have been games for Russian-language social networks.

But, at the time of writing, Social Quantum's city-building sim Megapolis is the ninth highest grossing game in the US App Store.

What's more, the game is Quantum's English-language App Store debut. So how has the company found such success in an unfamiliar marketplace?

We turned to the App Store data to find out.

Megatron
Megapolis launched for the iPhone on 12 December 2012, with Megapolis HD launching for the iPad seven weeks later.

At launch, Megapolis climbed to #51 in the US App Store's top free games chart before beginning to slide out of the rankings.

One month later, a spike in downloads propelled the game to #11, but it wasn't long before installs trailed off again.



Then, on 15 March 2013, something happened.

Up until this point, Megapolis had typically been generating a couple of thousand of downloads each day. On 15 March, Megapolis racked up more than 210,000 downloads and shot into #1 in the free apps chart.


Graph showing Distimo's download estimates for Megapolis (purple) and Megapolis HD (blue).

According to Distimo estimates, Megapolis HD also saw a significant spike in downloads, jumping to roughly 25,000 downloads and #5 in the top free app rankings.

The next day, on 16 March, Megapolis generated another 190,000 downloads. On 17 March, the game accumulated more than 200,000 downloads again.

It wasn't until 18 March that installs began to drop off again, and not until a week or so later that downloads returned to normal levels.

Conversion

But although downloads fell away fast, revenue continued to grow.

According to Distimo's figures, the iPhone version of Megapolis has generated in excess of $50,000 from the US App Store every day since 15 March.

At its peak in late March, in fact, Megapolis generated more than $120,000 in a single day from the US alone.

In terms of chart position, this was enough to boost Megapolis into the top ten highest earning apps on the US App Store. On 28 March, the game was ranked at #3 on the top grossing games chart, behind the mighty Candy Crush Saga and Clash of Clans.


Analytics graph showing the iPhone version of Megapolis' performance on the US App Store's top grossing charts.

And the US isn't the only market in which Social Quantum has found success.
Megapolis reached the top 5 grossing games chart in 25 different countries, including France, Spain, Germany and the UK.

Sustain

At the time of writing, Megapolis' daily downloads figure has fallen to an estimated 7,100 or so. Megapolis HD, meanwhile, is generating roughly 1,800 downloads a day.

In terms of revenue, however, both titles are still performing strongly. Distimo's most recent estimates suggest Megapolis for iPhone generated roughly $75,000 in the US yesterday, and its iPad sibling generated more than $40,000.



So although the download spike was short-lived, its effects have been lasting. Whatever method Social Quantum used to boost its ranking, it seems to have worked.

A note on the methodology of Distimo estimatesDistimo AppIQ provides download and revenue estimations for any app worldwide, based on daily sampling of transactional app data (>3 billion downloads / quarter) and publicly available information.

When calculating downloads and revenues for individual apps, Distimo's unique methodology excludes that app's transactional data from the analysis to preserve the confidentiality of their users' data.


Staff Writer

PocketGamer.biz's news editor 2012-2013

Comments

4 comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Mike Yocum Major Accounts at Fiksu
Despite what they did or did not do around paid media, timing was perfect. This was right around the new Sim City game's troubled launch in March and with all the press it got, I'm sure helped fuel the massive tail of organics that came after March 15th.
James Glover
Middle of last month megapolis was all over those "download apps to earn rewards" sites, eg freemyapps, feature points, freeappslots, appbounty, etc. that was probably the cause for the heavy spike. You get 10k-20k downloads from those sites then you start appearing on the AppStore top25 free games. Then other people see it , then well the rest is history.
Kunaal Arya
They used Appgratis on March 15th, which is probably the reason behind the download boost.
Matt Falcus
Any insight into how it rose so quickly? Paid for advertising or cross-promotion? Viral?
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.