But, on the other hand, the grand effect of the wizard can diminish when you get a clear look at the man behind the curtain.
Maybe there's more value to be had in mystery and leaving some things unsaid...
Certainly, this week Ouya has struggled to deal with transparency issues around its Free the Games fund while Apple unveiled its new iPhone models at an event which didn't include the word 'iPhone' in its invitations.
It's also been beaten up for the pricing of the iPhone 5C in China, a country the device is assumed to be aimed at, although Apple has never stated this.
Still, here at PocketGamer.biz, we endeavor to strike the perfect balance of transparency and mystery as we give you a look back at The Week That Was.
Tools and platforms
- The big news on the unconsole market was Sony's unveiling of the PS Vita TV, a system that allows you to play Vita and PSP games on a TV.
- But this new microconsole may or may not make its way to the west.
- Browser usage suggests that Samsung has overtaken Apple as the world's most used smartphone.
- But Tim Cook believes that iOS is poised to become the world's most popular operating system.
- And on the topic of popularity, Gameloft recently announced that 150 million people play its games in a given month.
- Not to be outdone, Microsoft announced a Surface 2 launch event on September 23.
Fundings, start-ups, and shutterings
- After a 23 year run, UK studio Blitz announced that it's closing its doors.
- While former Zynga COO John Schappert announced the opening of a new free-to-play studio, Shiver Entertainment.
- We assembled a team of Vita developers to weigh in on what the PS Vita TV means for the industry.
- And Ynnis Interactive gave us a good look at the indie gaming scene in France.
- Also on the French front, we sat down with Ubisoft Mobile's managing director Jean-Michel Detoc to talk about the success of Assassin's Creed, Rayman, and the Rabbids.
- PG.Biz US correspondent Matt Diener wonders who will free Ouya from itself and its baffling decisions as of late.
- Our Mobile Mavens mull over just how inevitable Microsoft's move on Nokia was.
- And industry voice Oscar Clarke argues there's no point in taking your game global if you don't think locally first.
- Kamcord and Vungle announced a joint project that will introduce 15-second video ads from user-generated gameplay video.
- And a recent controversy surrounding Ouya's Free the Games fund finally came to a head, leading developers to pull games from the marketplace.
- Our Chart of the Week looks at Smartphone gaming penetration and notes that by 2016, 80 percent of smartphone owners will have gamed on them.
iPhone 5 reactions
- The iPhone 5 launch event delivered exactly what we expected it to.
- But DeNA's Ben Cousins saw some surprises, and talks about what the new iPhones mean for mobile gaming on the App Store.
- Meanwhile, Two Tails founder Dave Mitchell opines that Apple's lack of innovation has made it 'dangerously predictable'.
- And our editor Keith Andrew agrees, suggesting the lack of glitz and glamour surrounding the iPhone 5S marks the end of the iPhone's luster.