In case you hadn't noticed, this week was all about our very own conference, PG Connects Helsinki 2014, which - amazingly - took place in Finland's capital.
While we're sure you were eagerly keeping up to date with all of the news gushing out of Finland, you might have missed a few stories amid the downpour.
Don't worry about that though, because we've hand-picked the biggest stories of the week, giving you the chance to catch up on all of our Helsinki happenings.
Of course, the mobile gaming world waits for no man, and while we were globetrotting around Europe Amazon unveiled its long-rumoured Fire phone, Capcom opened itself up to the possibility of a takeover, and Rovio joined forces with Hasbro to make Angry Birds Transformers happen.
Here's the past 7 days in a nutshell:
PG Connects Helsinki 2014
- Oceanhorn creator Heikki Repo explained how one screenshot brought in more than 1 million downloads
- We found out how Nokia's N-Gage, the firm's 'glorious failure' shaped the future of the Finnish games industry.
- Blackberry's Don Turner suggested that App Stores are great for distribution, but terrible for discovery.
- Fortumo's Andrea Boetti revealed that developers who shun Windows Phone risk missing out on an extra 10 percent of users.
- Peter Vesterbacka offered his thoughts on brand power and games as a service.
- Ruzzle creator and MAG Interactive CEO Daniel Hasselberg told attendees how to rake in downloads without splashing out on UA.
- Everyplay's Jussi Laakkonen stressed the importance of video to mobile game discovery.
- Tommy Palm, King's game guru, explained how smartphones are shrinking the world.
- We reveal the 10 lessons we learned at this year's PG Connects conference in Helsinki.
Tools and Platforms
- Amazon announced the long-rumoured Fire phone.
- TIGA unveiled its plan to connect UK developers and investors at a new finance event.
- Skills, claimed two US patents for its real-money skill-based wagering platform.
- Our mobile mavens gave their thoughts on how developers should responds to Apple's apparent quest to control ad incentivisation.
Funding, acquisitions, personnel, and shutterings
- TIGA claimed that games tax relief will make an 'even bigger bang than expected'.
- Capcom opened itself up to the possibility of a takeover by reversing a decision made in 2008 that restricted the possibility of a hostile move by a single party buying up a controlling number of shares.
- Rovio and Hasbro joined forces to launch an Angry Birds Transformers range.