Week that was

Android hits iOS equivalence, Kabam 2014 sales $400m, and UA ads at the Superbowl

Android hits iOS equivalence, Kabam 2014 sales $400m, and UA ads at the Superbowl

There was much talk of what we call extreme UA on the site this week, particularly with the Superbowl looming large over the North American televisual landscape, and companies such as Supercell and uCool aiming to muscle in on the action with pricey advertising slots.

And, even with January drawing to a close, we've been looking forward to the rest of 2015 and what it may bring - whether that be in rise (or not) of the smartwatch, Microsoft's newly-announced HoloLens, or the emergence of a significant new market such as India.

Industry voices

User acquisition, retention, and monetisation

Tools & platforms

Funding, acquisitions, personnel and shuttering

Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for PocketGamer.biz, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.


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