Taptica to lead the marketing charge as Locojoy's Chrono Heroes goes global

Mobile marketing outfit Taptica has announced a hook up with Chinese publisher Locojoy.

This will see Locojoy leveraging Taptica's Facebook marketing smarts to push its new RPG Chrono Heroes internationally.

Currently available China, Taiwan, Japan, and Korea, the game is Locojoy's fourth RPG and builds on the massive success of its Chinese top grossing title Epic Heroes.

Building blocks

The deal is a continuation on Taptica's work with Locojoy's Heroes and Titans, which delivered almost 40,000 installs in Q4 2015, generating 120% ROI.

"Taptica has been a valuable partner for us and supported our effort in driving the highest quality players to our apps," said Minghua Cui, VP of Locojoy.

"The mobile game market is gaining a higher level of sophistication and globalization, and Taptica allows us to stay on the edge of the industry while achieving our highest growth and ROI from each of our games."