Taptica cements position in Japan by acquiring marketing firm Adinnovation

Israel-based mobile advertising platform Taptica has cemented its position in Japan by acquiring marketing firm Adinnovation for an undisclosed sum.

The two companies had already partnered back in February 2017 as Taptica sought to break into the Japan market. It used the partnership to increase brand awareness in the region and expand its operations.

A great match

"Adinnovation has already seen great success in the Japanese mobile marketing space, so it is a great match for us as we look ahead to our company's long-term goals," said Hagai Tal, CEO of Taptica.

"At Taptica, we pride ourselves on quality over quantity and Adinnovation was a perfect match for us with their alignment in this practice. Adinnovation's high internal standards and high performance team will benefit Taptica's clients that have come to rely on Taptica to provide quality and consistent results."

Taptica already has a presence in the Asia-Pacific region, with offices in Beijing and Seoul. It also partnered with Adways Korea back in July 2016 to target the South Korea market.