December 12, 2022 Artificial Intelligence Making mobile game ads using AI. It’s possible, but is it useful? Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?
October 13, 2020 Machine Smarts Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift Taking a probabilistic approach
June 9, 2020 Pgc Digital PGC Digital: So Real Digital Twins head Kelly Vero on the benefits of machine learning with game art "We're creating a solution for a problem for something everyone has or will have"
February 5, 2020 Smarter Buying How N3twork improved its UA performance by 25% Automation does the heavy-lifting
November 8, 2019 I Robot Rovio to utilise machine learning to create individualised games by 2022 Extending current use for live ops
September 25, 2019 Idle Farming Empire GameTune research shows that the length of game tutorial helped Futureplay find the best performance "Big numbers are not always the best results"
March 14, 2019 For The Tech Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads Solution designed to help optimise user acquisition campaigns
March 8, 2019 Women In Games Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women Profiling a few of the industry's stars to celebrate International Women's Day
October 16, 2018 Tech Support Ubisoft after developers to participate in its third Station F incubator program AI and Blockchain startups encouraged to take part in the six-month program in Paris
September 17, 2018 Fraud Against The Machine Mobile gaming apps are the biggest victim of fraudulent app installs Analysis of the impact of app install fraud
September 5, 2018 Machine Learning 4 ways games companies can leverage machine learning How games makers could be more effectively leveraging the petabytes of big data they’re accruing
August 31, 2018 Cloud Candy Crush dev King moves core data infrastructure and AI platform to Google Cloud Partnership could also see collaboration on machine learning efforts
August 9, 2018 Write In Interactive fiction specialist Dr Emily Short joins the Spirit AI board Two-year Character Engine product manager takes on the role of executive director at Spirit
July 23, 2018 Machine Learning Keywords snaps up predictive analytics outfit Yokozuna Data from Silicon Studio in $1.5m deal Draws on AI and machine learning tech
July 13, 2018 Card Draw How Supercell uses machine learning to automate monetisation in Clash Royale Mobile hit uses multiple factors to target the right cards at the right users
June 28, 2018 Acquisition Pokemon Go developer Niantic acquires London-based machine learning outfit Matrix Mill AI research outfit join the augmented reality giant
June 22, 2018 Key Takeaways 5 things we learned at Unite Berlin 2018 Google, machine learning, mixed reality and more were the key topics in Germany
June 20, 2018 Smooth Unity showcases machine learning powered animation with Kinematika New pipeline hopes to make high-quality animation easier
May 22, 2018 Artificial Intelligence Why games developer Kixeye raised $20 million for machine learning CMO John Getze explains the company's plans
April 24, 2018 Big Deal New mobile ad tech firm WeQ secures $50 million to challenge Facebook and Google ‘duopoly’ Claims exclusive global publishing network and machine learning can support UA campaigns
March 30, 2018 Deep Data Increasing user LTV by 45% with automated loyalty and dynamic pricing Wappier CEO guides developers through automated revenue management
March 14, 2018 Automated Offers New machine learning-powered app monetisation tool Game of Whales launches Data from tests claims 25 per cent increase in daily revenues
March 12, 2018 Funding Round Mobile developer Kixeye raises $20 million for machine learning platform Tech to help studios optimise marketing, monetisation and retention
March 20, 2017 Machine Learning PlayFab partners with IBM Watson supercomputer to help game developers boost player engagement New tools to provide insights into player behaviour
December 8, 2016 Advancing Ai Unity pushes on into artificial intelligence efforts with new VP of AI and Machine Learning Dr Danny Lange joins from Uber
January 27, 2016 Automatic For The People Can Machine Learning tune your game better than you can? Torulf Jernström has a robot helper