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Mobile Movers: All the latest appointments and job moves from around the industry
Who's moving where?… This month there's new roles at Supercell, Homa, Fingersoft, Lightspeed Studios, Netflix and more…
Company Profile
Unity
Website unity.com/
About
Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world.
Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize, so that they can find success with their creations.
The company’s 1,000 person development team keeps Unity at the forefront of development by working alongside partners such as Google, Facebook, Oculus, Autodesk, and Microsoft to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 29 billion times in the last 12 months.
Related People
Nikoline Høgh
user experience designer
Ralph Hauwert
Senior vice president
Marc Whitten
Senior vice president and general manager of Unity Create
Danny Lange
Senior Vice-President of AI
Mike Wuetherick
Product Manager
Cathal O'Sullivan
Senior Client Partner - Head of Market, Monetisation
Jim Whitehurst
CEO
+4 more
Accolades
Articles featuring Unity
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Podcast | Episode 13
ByteDance's $4bn Moonton plans, tips for working with the games media, and what devs think of Unity's runtime fee | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 13…
Mavens
Mobile Mavens: The Unity aftermath… Can it reignite the faith or are doubts only growing?
Our industry experts discuss the current industry sentiment toward Unity after last year's Runtime fee farrago
Congratulations
Unity for Humanity Grant winners revealed
The results of Unity's annual competition are in, with winners and honorees receiving bespoke grants from a pool of $500,000
Podcast | Episode 12
Xbox's mobile games store and Unity vs. AppLovin | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 12…
Resignation
Marc Whitten is out at Unity
His resignation is on the table and he'll be paid off at the end of the year with, as yet, no plans for his replacement
Unity Financials
Unity says restructure that saw mass layoffs is now complete as it posts Q1 2024 revenue decline
Outgoing CEO Jim Whitehurst claims there is now more positivity around the controversial runtime fee
Job News
Ex-Zynga COO Matthew Bromberg is Unity's new CEO
Games veteran Bromberg will step into the role of CEO at Unity from Wednesday, May 15th 2024
Gdc Takeaways
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Meanwhile, the big news came from outside the house, and UGC is no longer flying under the radar - but it's not sky high either
Unity's Vision
Unity: “AI is not something that the industry or individuals can ignore. It's going to change game development”
Unity’s Marc Whitten and Felix The address AI’s onward march, where the next wave of monetisation lies and Unity’s past “tough year"
Multiplatform Multiplayer
Multiplatform and multiplayer games overtake single format and single player
Unity’s 2024 Gaming Report reveals a rise in multiplatform development and with a focus on multiplayer
Retention Vs Revenue
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money
Powering Prototypes
Game development time slowed in 2023 despite AI tech, but 71% celebrate its strengths
Unity’s Gaming Report 2024 reveals a slowdown from 218 days to 304 in average development
Rewarded Play
Unity’s offerwall product Tapjoy launches Daily Rewards to boost re-engagement
Tapjoy is delivering new ad features to give advertisers tools to help lure back players on a daily basis
Hot Five
Hot Five: EA layoffs, Unity shares falls amid restructure, and Rollic picks up Barbie licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - Apple impatience, Unity mismanagement and Sony surprises
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
As February 2024 closes, the industry still travelling through tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Financials
Unity shares fall 18% despite revenue growth to $2.2 billion in 2023
Cost-cutting measures bite as company closes offices and pulls back from Professional Services and hardware units
Difficulty Balance
Difficulty curves: Find the right balance and boost retention and revenue
Product design director Guy Agiv discusses maximising your games monetisation and retaining players via the perfect difficulty curve
Hot Five
Hot Five: Global layoffs continue, playtime rises, and Monster Hunter celebrates 20 years
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - from Unity 'ripping off the band aid' to SAG-AFTRA's AI rollover. Here's our pick of what's hot
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Executive Exit
Unity restructure sees six ironSource co-founders step down
New CEO Jim Whitehurst clears the decks with key ironSource figures moving to non-executive roles while Tomer Bar-Zeev will continue to serve on the Board of Directors
Job Losses
Unity to lay off 1,800 staff as it continues company reset
Redundancies amount to a quarter of its workforce
Honkai: Clothes Rail
"Nice in-game outfit - I'll take it!" Walmart and Unity team up for new in-app purchase API
Now developers can place real world items and offers in their apps and take a cut of the sale while Walmart delivers the goods
Best Of 2023
Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance
From A.I. to Zelnick… PocketGamer.biz editor Daniel Griffiths picks his favourite stories from throughout 2023
Top Tips
Top tips: How to optimise ad placements to boost your game
Unity’s Anna Popereko is back with more tips on how to maximise your ad strategy
Job Losses
Unity lays off 265 as it restructures its deal with digital effects creator Weta
Unity's upheavals continue with a "company reset" on their existing deal with Weta, resulting in the loss of key digital effects talent
Statistical Significance
Unity’s Supersonic platform launches two big updates enhancing KPI insights
Supersonic updates its A/B testing page and ‘All Games’ page
User Acquisition
Unity partners with Roku to bring user acquisition campaigns to the big screen
Connected TV viewers can now download apps direct to their mobile from an ad placed by Unity
Hot Five
Hot Five: Unity 6, Monopoly Go’s major milestone and Supercell’s creator support
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Unity Runtime Fee
Unity CEO Jim Whitehurst tackles the Runtime Fee farrago one last time
Taking the stage at their Unity Unite event in Amsterdam, he didn’t have to go there… But he did
Future Unity
Unity's Marc Whitten: "We believe AI won’t replace actual human effort - it will enhance it"
Unity's president of Create talks Unity 6, AI in game creation and the road ahead for the platform
Power Up
Unity reveals Unity 6 and their AI-powered future of games development
Having already shown its hand and made its promises, Unity's heavyweight AI implementation just got real at Unity Unite 2023
Hot Five
Hot Five: Supercell’s latest beta, Gardenscapes’ alternate distribution and a reset for Unity
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Road To Profitability
Unity set for more layoffs amid “painful” reset
Game engine firm plans to "rip off the band-aid" to position itself for future growth and become profitable
Unity Runtime Fee
Unity's Runtime Fee debacle caused 15% of its US advertisers to jump ship
The introduction of the proposed fee triggered a sharp downturn in advertisers, but revisions and departures appear to have fixed the problem
Hot Five
Hot Five: Azur Games and Metacore acquisitions, hybridcasual hype, and Niantic’s new star
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Hot Five
Hot Five: Unity’s new CEO, Applovin rumours, and the biggest deal in games industry history is complete
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Runtime Rumour
AppLovin may make a second attempt at buying Unity, rumours suggest
Unity’s Runtime Fee backlash has led to a 40% drop in shares
Runtime Result
Everything you need to know about Unity’s new CEO Jim Whitehurst
With John Riccitiello stepping down after nine years, who's Unity's new boss and how much will it change under his watch?
Unity Runtime Fee
Unity's Runtime Fee Farrago: The whole story in one place
From start to finish. Want to know why the games industry got so blazing mad at one of its most popular development platforms and why its CEO just got offed? Look no further…
Time Runs Out
Unity CEO John Riccitiello exits after runtime fee backlash
Former IBM president James M. Whitehurst has been appointed as interim CEO, president, and board member
Feature
Mass games industry job losses in 2023, but is the end in sight?
Not counting the losses at Alphabet, these collective layoffs surpass 3000 jobs
Feature
From ambitious trio to goliath platform: Unity’s 21-year story so far
With big changes on the horizon we take a look at the history of Unity
Now In Numbers
71% of the biggest mobile games use a Unity SDK
data.ai finds over 50% of the top 100 revenue earners are built on Unity
Unity Runtime Fee
Unity removed its terms of service “because the views were so low”
The company’s recent Unity Runtime Fee changes go against the previously established terms of service
Hot Five
Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI
Our quick-fix round up of the hottest stories on PocketGamer.biz
Panel Thoughts
Our Incredible Indies panel reflects: Unity cannot be trusted
Our panellists from PGC Helsinki follow up their thoughts on the Unity situation
Unity Runtime Fee
Unity back down: "I am sorry"… But the Runtime Fee stays
It's official: Unity have changed their fee restructure plans. But the unpopular Runtime Fee is still present. This is how they plan to put things right
Unity Runtime Fee
The United Game Devs give their verdict on Unity's big backdown
The group of developers - currently 1052 strong - who have signed up to take Unity to task have not been pacified by the latest changes