Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
Company Profile
Facebook Gaming
Website www.facebook.com/fbgaminghome
About
Facebook Gaming helps developers, publishers, marketers and streamers find success on a global scale, providing comprehensive business tools, monetization solutions, and meaningful connections to the world’s gaming community
Related People
Neasa Bannon
Industry Manager, Facebook Gaming, EMEA
Lorelay Carvalho
Gaming Growth
Domy Brici
Data Scientist
Cheryl Savage
Managing Director, Gaming EMEA at Meta
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Articles featuring Facebook Gaming
Stream Hatchet Review
80% of YouTube Gaming’s esports content in 2022 was for mobile games
Stream Hatchet has delved into streaming in 2022
Goodbye Facebook Gaming
Meta closing Facebook Gaming app before end of year
The app’s servers are shutting down on October 28
Twitch Vs Youtube Gaming
State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch
Fall Guys and Monster Hunter Rise have the highest per cent of growth in streamers on Twitch and Youtube Gaming respectively, according to data from StreamElements and Rainmaker.gg
Pac-man Packs A Punch
98% of Pac-Man Community players are choosing mobile
Revamp of classic arcade game surpasses 6 million players in first four months
From Concept To Completion
Code Coven and Facebook Gaming’s Game Developer Program will guide under-represented talent
Teaching coding to individuals from marginalised communities
Part Game, Part Tv
Genvid to launch The Walking Dead: Last Mile on Facebook Gaming in Summer 2022
Users will be able to experience and impact a persistent world
Get Golfing
Playlinks launches Kitty Golf on Facebook Instant Games
Latest game from the South Korean developer to join the platform
Automation For The People
How automated app ads allowed Rec Room to achieve their business goals
How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals
Returning To Roots
Outplay Entertainment returns to Facebook Instant Gaming with Solitaire Together
Will launch more social games on the platform throughout 2022
Meet The Experts At Pg Connects
Speaker Spotlight: Facebook Gaming at Meta's Cheryl Savage on reimagining games advertising
Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15
Platform Partnership
Voodoo launches 5 hypercasual titles on Facebook Gaming
Including Cube surfer and Paper.io 2
Multiplayer Pac-man
Facebook and Genvid launch Pac-Man Community
A Facebook-exclusive multiplayer spin on the classic arcade game
Never The Twain
The importance of avoiding campaign overlap between ad types
Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
Such Great Heights
Cloud Games on Facebook Gaming: A Closer Look at Facebook Gaming and Gameloft’s Cloud Partnership
Facebook sits down with Gameloft to discuss cloud gaming
Mobile First
Going mobile-first, Facebook Gaming now has 45 cloud games available
Partnering with leading mobile game publishers, including Jam City, My.Games and Gameloft
Applications Open
Facebook Gaming launches second round of Black Creator Program
Part of Facebook’s $200 million pledge to support Black-owned businesses
Expand The Pool
Using player motivations for user acquisition
Facebook explains its Big Catch playbook
Pgc Digital #6
PGC Digital: People 45 years and older make up nearly a third of mobile gamers
43% of women play more than five times a week
Rising Up
The number of women playing games continues to rise
48% of mobile gamers are female
Keep Watching
Twitch and Facebook Gaming break viewership records
More than two billion hours were viewed on Twitch in January
Proving Popular
Over 28 million Americans became mobile gamers last year
"Our latest Facebook Gaming Marketing Report showed that the unpredictable nature of 2020 led to a significant increase in gaming audience and player engagement"
Shooting Stars
Facebook Gaming creators made over $50m in platform currency in 2020
Over 2000 creators on FB Gaming are making over $1000 a month
Let's Get Creative
Facebook Gaming launches Black Gaming Creator Program
To support Black creators on its platform
Automated App Ads
Automated App Ads delivers performance at scale with powerful machine learning
As gaming audiences become more diverse, it’s not just about who’s playing, but how and why they play as well
In The Clouds
Facebook Gaming is bringing in new games through cloud streaming
Only available in certain regions of the US
Two Billion Users
PGC Helsinki Digital: Downloads need to take "five-seconds or less" on Facebook Gaming
Quicksave Interactive CEO and co-founder Elina Arponen spoke about the benefits of developing games for social platforms