Unforeseen Consequences
Why Gree may win the law but lose its Supercell patent war
Be careful what you wish for
Company Profile
GREE
Website gree-corp.com
About
GREE provides Japan's leading mobile social gaming platform, and is at the forefront of mobile technology. With over 25 million users, GREE was ranked as Japan's fastest-growing tech company by Deloitte Touche Tohmatsu in 2010.
Related People
Yoshikazu Tanaka
CEO
Kenneth Mei
Marketing Manager, User Acquisition
Steven Spagnolo
CEO, GREE MELBOURNE
Shane Stevens
CTO, GREE MELBOURNE
+1 more
Accolades
Articles featuring GREE
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Case Closed
Gree wins its patent infringement lawsuit against Supercell
It's been awarded $8.5 million
Court Case
Gree is suing Supercell for patent infringement in Clash Royale and Brawl Stars
A move for dismissal was denied
Still Game
Deca Games plays F2P’s long tail, buying 4 one-time hits from GREE
Including Knights and Dragons and Crime City
Partnership News
Gree partners with Chinese video sharing platform BiliBili to develop new mobile games
Also plans to explore the virtual YouTuber space
Co-op
Crunchyroll launches its first anime-based mobile game Memoria Freese in the West
Company has partnered with Gree and Sumitomo Corporation for release
Gree Gfr Fund
Gree rebrands its VR fund to include augmented reality and mixed reality projects
The GFR Fund is looking to start a new round of funding later in 2018
Gree Financials Q2 Fy18
Gree revenues stall as it focuses efforts on live ops for SINoALICE and Another Eden
Money saved from closing studios offset by increasing outsourcing costs
Gree Financials Q1 Fy18
Another Eden and SINoALICE promotions push GREE revenues up to $190.6 million
Profits fall drastically to just $16.8 million
Best Of 2017
Top 50 Mobile Game Developers of 2017
The movers, shakers and moneymakers
Gree Global
GREE partners with Crunchyroll and Sumitomo to globally distribute games based on Japanese anime
Is it Wrong to Try to Pick Up Girls in a Dungeon? Memoria Freese goes first
Gree Financials Q4 Fy17
GREE sales fall to $592.7 million amid "strategic pivot" to Japan-first development
Four titles from release blitz crack the top 20 grossing ranks
Rising Costs
Mobile game development costs in Japan have risen as high as $9 million per game
Serkan Toto looks into the rising cost of making a game
Vaulting Ambition
What happens when global expansion goes bad: A cautionary tale from Japan
What GungHo and Mixi learned from GREE and DeNA
Falling Back
Gree closes three studios as it ends Western operations
Japanese publisher retreats after struggling to replicate its native success
Gree Financials Q3 Fy17
GREE's release blitz scores sales of $142.4 million thanks to three top 50 grossing games
Has plenty more where that came from
Getting Ahead
GREE on learning from Machine Zone and skating to where the puck is going
Shanti Bergel talks the company's 2017 strategy
Million Vr-thur
Square Enix to collaborate with HTC to bring Million Arthur VR to Vive
Obscure card-battler gets the VR treatment
Trying Times
GREE looks to Japanese "release blitz" to rescue longterm decline
Planning a "release blitz" for FY17
Pre-launch Sizzle
Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players
Going global and cross-platform
New Funding
GREE announces new $65 million investment fund for startups
B2B and B2B2C companies being targeted
Best Of The Best
Top 50 Mobile Game Developers of 2016
The shakers, movers and moneymakers
Looking Ahead
Part funded by Mixi and COLOPL, GREE announces its $12 million VR investment fund
Western focus for Japanese outfit
Tanks Royale
FTUE: League of War: Mercenaries
GREE re-enters the battle
Publisher Problems
Video: Wooga, GREE, Spil, Roadhouse and Playphone discuss publishing power
"There's always a good time to go to a publisher."
Rebounds
Following hard reset in SF, GREE expands with new offices in Berlin and Melbourne
Cheaper, fresher locations
Axe Falls
GREE lays off 30% of its key San Francisco office
Times are hard
A-gree-d
GREE mines SE Asian market with Touchten investment
Japanese mobile games giant gets strategic
Rewarding Venture
SMS rewards platform Yoyo gains funding from GREE and KLab
Looking for southeast Asian expansion
Less Is More
Following the closure of its Vancouver office, GREE refocuses international efforts
Finding the balance
Simply The Best
Top 50 Mobile Game Developers of 2015
The shakers, makers and movers
Lane Change
Former EA exec Shawn Conly joins GREE as VP marketing
GREE snaps up new talent
Omg Acronym Soup Lol
GREE hires Kabam's one-time VP of Revenue as its new VP GM RPGs
Keith Kawahata is levelling up
On The Rocks
GREE's Andrew Sheppard talks talent acquisition, not user acquisition
GREE COO says we're focussing on the wrong things
Financial Roundup
Snapshot of Japanese mobile game company financials
Marking mobile gamings winners and losers
Bubble M&a
Four years on, GREE writes off $75 million from its OpenFeint acquisition
Also drops $78 million from Pokelabo deal
Data
Crime City and Castle Clash are the most asymmetric top grossing games
How the other half prospers
Jobs
GREE is looking for a director of engineering
Level up its RPG studio in San Francisco
Deal
GREE agrees publishing partnership with carrier KDDI
The power of two
Deal
Passing the baton: GREE sets up a joint venture to make games for LINE
Social platform wins over games platform
Dice Europe
It's time for mobile to scale up with conviction, says GREE's Andrew Sheppard
New COO on the industry's next steps
Chart Of The Week
Chart of the Week: How GungHo stole the Japanese mobile game industry from DeNA and GREE
Times they are a'changing
Financials
With FY14 sales down 27% to $1.2 billion, GREE pivots, switching 700 staff to native games
Too much, too late?
Rising sun: Kabam's president of worldwide studios jumps ship to GREE
Andrew Sheppard set to join Japanese giant
Investment
With IPO rumours mounting, Gumi raises $49 million and hooks up with Sega for US invasion
Japanese publisher gains momentum
The Charticle
How GREE's Knights & Dragons proves the power of Game-as-a-Service
Updated for success
Big In Japan
GREE announces Wright Flyer Studios while Puzzle & Dragons comes to arcades
Weekly digest from Tokyo
The Global View
Top 50 Mobile Game Developers of 2014
The shakers, makers and movers
Into The Living Room
Ubisoft, Warner Bros. and GREE back BlueStacks GamePop
The battle for the living room heats up
PocketGamer.biz Week That Was: King's going to IPO on the back of $1 billion Candy Crush Saga sales while Facebook buys WhatsApp for $19 billion
The past 7 days in bite-sized portions