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Digital Turbine signs agreement to acquire AdColony
The deal is worth between $350 million and $375 million
Company Profile
AdColony
Website www.adcolony.com
About
AdColony is the premium video ad network that delivers audience to advertisers and monetisation to publishers via proprietary Instant-Play HD video ad technology served across some of the most popular mobile inventory in the world.
Related People
Tim O'Neil
VP of Performance Advertising, North America
Andrew French
GM, EMEA
Liz Waldeck-Pinckert
Director of Client Partnerships, North America
Jonathan Harrop
Senior Director of Global Marketing and Communications
Ian Atkinson
VP, Global Business Development
Brad Schliesser
Director of Technology Evangelism
Troy Nicolaou
Sales Director, Performance
+4 more
Articles featuring AdColony
Pgc Digital
PGC Digital: How to effectively monetise your games
"Value to the player is key and is so influenced by a bunch of different things, some of which you will have no control over"
Pgc Digital
Discover the best ways to monetise your games at Pocket Gamer Connects Digital #4
One of 16 featured tracks
What's Next
Performance advertisers, you were made for what's next
AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong
Esports And Ua
Esports audiences: A UA marketer's dream
AdColony senior director of global marketing and communications Jonathan Harrop breaks down the opportunity
Guide To Ua
User acquisition for beginners: A checklist
How to put together your marketing campaign and what to consider
Apple Arcade
Will Apple successfully capture the midcore gamer market with Apple Arcade?
AdColony APAC MD Vikas Gulati expresses his doubts about Apple's subscription service for games
Research
Middle East player habits: More Saudi women gaming on the go than men
Surveys show a region saturated with mobile gamers young and old
Job Losses
AdColony cuts senior staff as it eyes profitability
Further redundancies at mobile ads firm
Adcolony Job Cuts
AdColony cuts 125 jobs as it closes AdMarvel platform
Moving even further into automated ad sales
Jobs News
Ex-Tune Head of Sales joins AdColony as VP of Performance Advertising for North America
Tim O'Neil will be responsible for leading company's app install business in the region
Ads Versus Iaps
Video ads are the top revenue generator behind IAPs
DIsplay and video ads make up half of mobile game publisher revenues
Job Losses
AdColony cuts 100 jobs as it shifts to automated ad sales
Company shifting toward reward-based advertising
Ready To Play
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
AdColony surveys top developers about their preferences
Flexible Monetisation
Monetisation flexibility with ads that fit
AdColony on making the most out of an app's monetisation potential
New Name, Same Company
Opera Mediaworks rebrands itself AdColony following browser sale
Chinese consortium retains rights to Opera brand, forcing change
Engage Monetisation
The future of app monetisation is looking up
A look at new engagement and monetisation SDK Aurora
Growing App
How do the top mobile game publishers grow their app economies?
AdColony's Thorbjörn Warin talks us through it
Getting The Message
Why in-app messaging is your best brand ambassador
How mobile developers can learn from brick and mortar retail
Watch This
6 steps to captivate mobile users
Top Trends from the AdColony Video Creative Best Practices Study
Video On The Rise
#PGCLondon 2016 speaker AdColony's Andrew French on why mobile video ads will continue to grow
What to expect at PG Connects London
Engagement Panel
Video: Industry experts discuss engagement in mobile games
How to keep them coming back for more
Trendy
Video: The top trends in user acquisition
Increased budgets and a focus on video
Indie-pendence Day
What makes a game an "indie game"?
Got the feeling
Moving Pictures
AdColony's Thorbjörn Warin on best practices for video ads
Short and to the point
Ways To Spend
Video and Facebook still the most effective UA channels
AdColony marks the status quo
Ready To Blow
AdColony's Thorbjorn Warin on the potential rise of the Indian mobile game market
What to expect at PG Connects Bangalore 2015
Jobs
AdColony hires ex-Grand Cru, Wooga marketing man Thorbjorn Warin
Bulking up in Europe
Deal
Opera buys mobile video ad platform AdColony for up to $350 million
$75 million in cash now, plus $275 million earn-out potential
AdColony nabs former iAd exec to kickstart global growth
Megan Sullivan appointment follows European expansion
With sales growing 10-fold, mobile video ad outfit AdColony poaches iAd's Mike Owen as CRO
Adds two tech execs plus opens SF and NY offices
Research shows TV-mobile cross-screen advertising can drive up purchasing intent 72%
Nielsen study for mobile ad outfit AdColony
UDID deprecation is a short term distraction prior to emergence of new industry standard, reckons AdColony's Will Kassoy
All will be well
AdColony's Will Kassoy on how its mobile video ads are up to 10 times more effective than online
Plus you can hook into virtual currency incentives
AdColony unveils self-serve HD mobile video ad platform for iOS
Express service pitched at TV advertisers