June 5, 2024 Public Potential AppsFlyer is considering a $300 million IPO by "early" 2025 AppsFlyer is believed to be working with Goldman, JPMorgan and BofA to make a public offering possible
April 17, 2024 Mobile App Trends Ramadan sparks rise in Middle East mobile app downloads and purchases Financial apps saw a 39% increase in conversions, food delivery apps experienced a 169% spike in NOIs, while eCommerce apps showed a solid 27% growth
January 20, 2024 Q&a Speaker Spotlight: AppsFlyer's Adam Smart on ad creatives and market saturation "We'll navigate the added complexity of fostering cross-departmental cooperation to enhance and evolve creative strategies"
December 6, 2023 Christmas Shopping AppsFlyer closes the year with second acquisition in less than a month The company plans to harness the full capabilities of AI to optimise its growth and monetisation strategies
November 16, 2023 Mobile Media Ad networks down in 2023, with only four of the top 20 players showing an increase Apple Search Ads and Google lead on respective platforms, with only Meta ads making the top five on each
November 8, 2023 Acquisition AppsFlyer acquires data analytics company devtodev The move bolsters AppsFlyer’s offering of analytical tools
September 4, 2023 Pgc Helsinki Speaker Spotlight: Adam Smart shares his extensive marketing experience Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
August 30, 2023 Pgc Helsinki AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023 The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
August 10, 2023 Partnership Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights The companies are combining forces in order to better serve their clients
August 2, 2023 Subscription Success Mobile games using a subscription model almost triple in a year Liftoff and Appsflyer report that mobile games represent almost 30% of subscription-based apps
July 11, 2023 Appsflyer Report War in Ukraine, Covid, and ATT: Analysing the downturn in the market AppsFlyer delves into the state of mobile’s unprecedented decline in past years
July 11, 2023 Appsflyer Report Global app install ad spend projected to hit $94.9 billion in 2025 The total represents a rise of 20% from the current figure
June 20, 2023 Report Indian mobile gaming market report predicts rise to $8.6bn in value The report was produced in collaboration with AppTweak and Appsflyer
May 24, 2023 Interview AppsFlyer’s Adam Smart on why cross-platform is the future AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content
May 23, 2023 Expansion AppsFlyer keeps pace with cross-platform marketing and measurement tools Game makers can get the stats they need and feel the benefit across multiple platforms
April 13, 2023 New Ways To Win Privacy and community: The two-pronged approach to gaming success AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
April 4, 2023 Mobile App Fraud Consumers were exposed to $5.4 billion in app fraud during 2022 Games saw six times fewer levels of fraud compared to other apps
March 13, 2023 Appsflyer Report RPG ad spend surged in 2022 amid massive rise across platforms The genre saw a 177% increase on iOS and 101% on Android in the USA
March 13, 2023 Appsflyer Report India saw a 32% rise in hypercasual installs in 2022 Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
March 8, 2023 Reports UK attracts $545m in ad spend in 2022 and role-playing games top for growth A new report suggests that 2023 will see increased scrutiny of marketing strategies
January 26, 2023 Installs & Uninstalls Why are people uninstalling games ahead of other apps? Games are seeing the largest portion of uninstalls in any category of app, so why is this happening?
January 19, 2023 Speaker Spotlight Speaker Spotlight: Adam Smart talks supply side ads Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
January 17, 2023 Grow Your Game Ready to scale your game? Learn from top experts at Pocket Gamer Connects London It’s time to take your game to the next level - get the top strategies to accelerate your growth
November 28, 2022 User Retention Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022. AppsFlyer examines how to improve retention in a new report
October 17, 2022 Comment And Opinion AppsFlyer on how to maintain transparency whilst optimising user acquisition We spoke to AppsFlyer managing director Daniel Junowicz at PGC Helsinki
September 1, 2022 Profile Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects "The games industry exists to generate revenue but that shouldn't be the only focus"
August 30, 2022 Ua Update Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki Discover practical advice to navigate legislation and app stores to optimise your user acquisition
June 14, 2022 Spending On Subscriptions Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games 11% of subscription-model apps are games
April 27, 2022 Att Analysis One year on, less than half of mobile players opt-in for ATT Hypercasual found to have the highest initial opt-in rate
February 24, 2022 Privacy Problems AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline iOS user acquisition spend fell 13%, Android jumped 35%
September 27, 2021 Pgc Digital #8 PGC Digital: IDFA effect on UA performance Four industry pros explain the effects of changes in privacy and ways to adapt
September 21, 2021 Speaker Spotlight Tamar Polak on the shift from user-level to aggregated data Find out more at Pocket Gamer Connects Digital #8
July 29, 2021 Disruption Sparks Innovation Disruption accelerates three shifts for gaming businesses Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
July 21, 2021 Winner Winner Introducing the winners of the Pocket Gamer Mobile Games Awards 2021 Celebrate the big wins and catch up with all the highlights
November 25, 2020 Money Money Money AppsFlyer receives late backing from Salesforce Ventures in Series D funding round "AppsFlyer has been the driving force in mobile marketing attribution and has demonstrated true, long-term commitment to represent the app developers within the ecosystem"
November 12, 2020 So Popular The demand for mobile games rose by 45 per cent this year “It’s not a surprise that we saw a massive increase in new players trying games for the first time"
October 22, 2020 Welcome Aboard AppsFlyer welcomes Adam Smart as its new director of product for gaming "We recognised the need to add even more depth to our Gaming team and Adam has this experience in spades"
October 14, 2020 Top Advertising Facebook takes the top spot for mobile advertising It charges more than Google for games ads
July 29, 2020 That's Fraud! Report: Non-gaming apps are at higher risk of install fraud Games are more susceptible to in-app fraud
June 9, 2020 Pgc Digital AppsFlyer head of gaming Brian Murphy on getting into the games industry "Be open, ask questions, meet the right people."
June 8, 2020 Pgc Digital PGC Digital: The state of the mobile games industry in 2020 "The mobile economy is doing some positive things"
June 2, 2020 Get That Data AppsFlyer forms a new partnership with Facebook Audience Network for UA data "This partnership is providing a significant foundation for marketers"
April 29, 2020 Covid-19 Impact AppsFlyer: Mobile game revenue has risen 35% since February Casual and social games have seen an identical jump
March 31, 2020 44 Per Cent Growth AppsFlyer: Google becomes number one for mobile app advertising Facebook dominates retargeting
March 23, 2020 Mobile Ua Spend AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022 More than double the current number
January 22, 2020 Flying Higher AppsFlyer raises $210 million in Series D funding round It's been three years since the last investment round
November 29, 2019 Churning Mobile games uninstalled 34% more than apps So says the latest AppsFlyer report
January 19, 2019 Speaker Spotlight Speaker Spotlight: AppsFlyer's Paul Wright Pocket Gamer Connects London 2019 will take place on January 21st to 22nd
December 24, 2018 Marketing AppsFlyer claims the app ad market will hit $64 billion by 2020 Ads market is set to grow 34 per cent annually on average between 2017 and 2020
December 13, 2018 Report Report: There's been an 80 per cent rise in Western game installs in East Asia Research from Appsflyer shows a market dominated by midcore and strategy games