Video: Monetising direct from the lock screen
Getting to users at the first instance
![Video: Monetising direct from the lock screen](https://media.pocketgamer.biz/images/58271/62306/pocket-gamer-connects-san-francisco-logo-r225x_s320.jpg)
As part of Pocket Gamer Connects San Francisco 2015, Francis Doumet, founder of Adenda, gave a talk about monetising users on their lock screens.
Doumet called lock screens "prime real estate", as they're looked at, on average, between 35 and 100 times a day by smartphone users.
Potentially lucrative
Lock screens can be used for anything from fully interactive mini-games, to full page, rich content ads that deep link to a specific article or ad.
Doumet claims that "there's potential to earn $0.12 per day per user" from lock screen content, given the high frequency that users look at the screen, and growing interest from advertisers.
![yt](https://i.ytimg.com/vi/yiqBWR52-NY/hqdefault.jpg)
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.