Video: Business experts discuss how to run an indie games business

At Pocket Gamer Connects San Francisco 2015, Unity Technologies', Oscar Clark, led a panel in a discussion on running an indie business.

Joining him were:

• Ryan Lessard, VP of Business Development, Pollen VC
• Mickey Maher, Senior Director of Business Development, Unity Technologies
• Rick Silvestrini, Chief Marketing & Revenue Officer, ROBLOX, and
• John Griffin, Chief Commercial Officer, GameSparks

What is success?

Agreeing with a comment made by Clark, Maher said "there is an over-obsession with the top then", and that developers should instead focus on the lower levels, aiming for top 200, where they have a better chance of making money without competing with the bigger hitters.

On the topic of success, Griffin said that if you focus on your company as a business and not just a creative outlet, "you can be in the top 20%" of developers making money, so it's important to have a clear business plan in place.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.