![Supercell's marketing head Iwo Zakowski:](https://media.pocketgamer.biz/images/124586/82951/img0797-2-large_s320.jpg)
Marketing Magic
Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"
68% of Clash players discover via word of mouth, Chess.com promotion drives 1M+ additional players and more insights from RovioCon 23