July 30, 2020 Changing Ads Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention "For developers it's a no-brainer: the benefit of incremental revenue without driving users out of their games is huge."
July 27, 2020 The Iap Inspector How does Battle Legion monetise? Does Traplight's new strategy title fight fair or are its tactics medieval?
July 27, 2020 Living Price Living Price and Promotion: Designing your live ops around what players actually value Fundamentally Games' Oscar Clark looks at integrating pricing and promotions into a living game
July 23, 2020 Ad Evolution Interview: How AudioMob is shaking up the rewarded ads space with its audio offerings Christian Facey and Wilfrid Obeng discuss the company's approach to ads and its open beta
July 23, 2020 Turbo Payments Admix cuts payment terms down to 14 days with new Turbo payments Those on 90-day terms to receive a better revenue share at the cost of having to wait longer
July 22, 2020 Idfa Impact Impacts of iOS 14 IDFA changes on app monetization TapResearch dude Brian Larson digs into the changes that are coming
July 16, 2020 Audio Ads Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions AudioMob co-founder and CEO Christian Facey explains why this latest ad format is showing rapid popularity amongst game developers and players alike
July 16, 2020 Open Beta AudioMob's rewarded audio ad platform enters open beta Already a waitlist to get involved
July 13, 2020 Lessons From Lockdown Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic
July 10, 2020 Loud And Clear AudioMob teams up with Targetspot for in-game audio ads "Rewarded audio advertising is an $18 billion opportunity in the US alone"
July 9, 2020 No Data, Bad Data California Consumer Privacy Act shatters attributable mobile advertising rates Data from Consumer Acquisition
July 6, 2020 Not A One Trick Ponyta Four years on and Pokémon GO is still flying high Niantic's AR title nearly replicates its first-year earnings
July 2, 2020 Recurring Profits Can subscriptions give F2P game monetization the shake-up it needs? Multiscription's Teis Anker Mikkelsen makes the case
July 1, 2020 Team Work Anzu teams up with League-M to bring its in-game ads platform to European brands "Anzu is committed to introducing cutting-edge solutions to European advertisers"