March 21, 2023 Expert Analysis ironSource's Anna Popereko: Seven ways to increase revenue from merge games The game design consultant explains how to capitalise on one of mobile gaming's hottest genre trends
December 23, 2022 Guest Post Will UA creatives kill in-game monetisation and revenue? It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance
December 9, 2022 Guest Post Why Game Developers Need To Maintain Financial, Strategic, and Creative Control Sanlo co-founder and CEO Olya Caliujnaia on the importance of maintaining a level of independence when looking to scale
December 2, 2022 Guest Post Dispelling Myths about Indie Game Accelerators GTR’s Pontus Mahler on how accelerator programs can help indie developers scale
December 1, 2022 Guest Post The end of the IDFA: Then and Now LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
November 22, 2022 Guest Post Where have all the mobile indie games gone? Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently
November 17, 2022 Guest Post Toxicity in games: How to build a safe and supportive community for players Chief Community Manager for Gameram, Darya Steel shares her insights on tackling toxic player behaviour
November 1, 2022 Guest Post LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world Working with a specialised DSP is more important than ever for companies looking to scale
October 27, 2022 Guest Post AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world How should developers approach user acquisition in an ever-changing landscape?
October 25, 2022 Guest Post Fundamentally Games' Oscar Clark on designing long-term games revenue The Fundamentally Games CEO breaks down the best practises of monetisation
October 21, 2022 Pocketgamer.biz Exclusive Which comes first, monetisation or gameplay? Why not have both? Bidstack's Antoine Jullemier, VP Of Gaming, explains how in-game advertising could be the best choice for developers and players alike.
October 19, 2022 Guest Post Portfolio diversification and publishing - ZiMAD on the varied paths to success in mobile gaming Magic Jigsaw Puzzle developer ZiMAD discusses how to assess risk, value a game, and make smart decisions.
October 18, 2022 Guest Post Nikita Guk of Hoopsly on team management in a turbulent market Hoopsly’s CEO discusses methods of reducing unnecessary stress and maintaining an honest work environment
October 18, 2022 Guest Post Ivan Karpinsky Greater China CBO at Azur Games on succeeding in the Chinese market One of the world’s biggest mobile gaming markets poses unique challenges to developers
October 17, 2022 Guest Post Amy Huang, CEO of Mattel163 on fostering diversity in mobile esports "Every innovation starts with inclusion." How casual esports can drive inclusivity in competitive mobile gaming
October 10, 2022 Only Going Forward Reflecting on the success of Star Trek:Timelines Ben Tsacoyianis of Wicked Realm Games on how to give a cult classic mass appeal
October 6, 2022 Guest Post Mobile lessons from Africa Mobile Ecosystem Forum's Waheed Adam on the African mobile landscape
October 4, 2022 Guest Post Methods for Monetising a Mobile Game Adjust's Alexandre Pham on monetising and guidance for developers
September 23, 2022 Guest Post Understanding hybrid-casual’s gentle revolution Tenjin’s Roman Garbar on the future of casual gaming
September 21, 2022 Guest Post Mobile game monetisation: the third way Mike Gadd discusses how mobile extensions can increase revenue while decreasing the frustration of consumers
September 15, 2022 Interview Luis de la Camara: "microtransactions and incentivised ads are going to continue to be the main driver of revenue for mobile games." We interview Rovio's Luis de la Camara about the mobile games industry
September 15, 2022 Interview Chris Petrovic: "The gaming sector has the capability to launch the ‘next great entertainment franchise of the future" We spoke to the FunPlus CBO about the history of the mobile gaming sector - and it's future
September 15, 2022 Guest Post The video hack gaming brands are using to build player loyalty Gaming recaps give users a sense of achievement and remind them of their love for the game
September 13, 2022 Guest Post What is a mobile app Unit Economics and how to calculate it properly? AdQuantum's Pavel Belov discusses app monetisation and the basics of unit economics
September 5, 2022 Guest Post How to build a winning ad strategy through creative testing LifeStreet CEO Levi Matkins on how to create the best ads possible
August 26, 2022 Guest Post A complete guide to collaborating with a hypercasual publisher Daria Udodova on how to find the perfect partner, pitch a game, and reach top charts together
August 24, 2022 Guest Post Humiliation in advertising — why it won't be working long term Claire Rozain on the effects of harmful advertising on user acquisition
August 23, 2022 Guest Post How level design saved a game with a 20% R1 Taxi Run developers Azur Games discuss the process they took to increase player retention and profits.
August 23, 2022 Guest Post The difference with mobile: How to market and pitch your mobile game to media and influencers Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile
August 22, 2022 Guest Post Cruise to the East: How to successfully localize a game into Arabic Inlingo and Belka Games discuss the unique struggles that come with adapting games for the MENA region
August 18, 2022 Guest Post Words from a CEO - Well done is better than well said Jacki Vause on Riccitiello, Leadership, and the battle of the brands
August 17, 2022 Guest Post Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers 95% of iOS developers generate just 2% of revenue.