Metrics Boost Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Deconstruction Game Analysis: Deconstructing Jelly Run 2048 - Boosting rewarded ads and retention with a new meta
July 14, 2023 Week That Was Week in Views - What caught our eyes in the last seven days The PocketGamer.biz team tackles big money and two stories, about cancelled development and story innovation, from Develop: Brighton this time around...
July 13, 2023 Live-ops Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio." The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future
April 10, 2023 Analytics Levelling up analytics: From simple metrics to complex research Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
March 20, 2023 Platform Partnership ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users The 2021 startup has accrued 5,000 devs so far
March 2, 2023 Industry Insight Building on success: How to focus your expertise to create guaranteed hits We all learn from our mistakes, but do we equally learn from our wins? Azur Games' Milana Gelmanova explains how they only go from strength to strength
January 26, 2023 Pocket Gamer Connects Brainamics measures your player's brainwaves so you can make better games Appearing at PGC London 2023 – how new tech can measure player emotions to make better games
January 20, 2023 Patenting In-game ad company Anzu patents tech to measure viewability of intrinsic ads Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment
January 3, 2023 Advertising Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising
January 12, 2017 Pgc London Preview How to design mobile game annuities and track the right metrics Scientific Revenue CEO William Grosso on how to level up your monetisation
October 12, 2016 Trending In 2016 What are the mobile game monetisation trends of 2016? Scientific Revenue CEO William Grosso tells all
November 27, 2015 Dark Metrics Video: Kongregate on the "dark metrics" of mobile ads The things no one else will talk about
August 11, 2014 Gdc Europe 2014 The downside of data: How metrics can ruin your game Ubisoft's Christoph Safferling on the devil in the detail