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David White

David White

Senior manager, business development

Keith Kawahata

Keith Kawahata

Tony Deane

Tony Deane

Manager for Business Development

Alice Guillaume

Alice Guillaume

Senior Director of Marketing Operations

Daniel Tchernahovsky

Daniel Tchernahovsky

VP of Global Business Development

Cyril Caël

Cyril Caël

Adam Foroughi

Adam Foroughi

Johannes Heinze

Johannes Heinze

Managing Director EMEA

Mark Rosner

Mark Rosner

Kellie Knight

Kellie Knight

Senior Developer

+7 more

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AppLovin’s Daniel Tchernahovsky on hybrid monetisation and the hot gaming trends worth tracking | Podcast

AppLovin’s Daniel Tchernahovsky on hybrid monetisation and the hot gaming trends worth tracking | Podcast

The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…

Xbox's mobile games store and Unity vs. AppLovin | Week in Mobile Games podcast

Podcast | Episode 12

Xbox's mobile games store and Unity vs. AppLovin | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 12…

AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth

AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth

“There is nothing that limits our models to just gaming,” says CEO Adam Foroughi

Speaker Spotlight: Applovin's Pankaj Choudhary talks 360 strategies for successful app marketing

Speaker Spotlight: Applovin's Pankaj Choudhary talks 360 strategies for successful app marketing

"While developers in MENA tend to prioritize IAPs over ads, it's crucial to grasp the value of an IAA mix."

Hybridcasual generates 800% more revenue per user than hypercasual

Hybridcasual generates 800% more revenue per user than hypercasual

Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps

ATT consent reached 39% in 2023 as racing games turbo-charged installs

February 21, 2024

Install Increase

ATT consent reached 39% in 2023 as racing games turbo-charged installs

Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase

AppLovin shines in Q4 2023 with stellar financial results

February 20, 2024

AppLovin shines in Q4 2023 with stellar financial results

The company's total revenue in 2023 amounted to $3.3 billion, marking a 17% year-over-year increase

AppLovin reveals AI ad creative tips as its SparkLabs team triples production

February 14, 2024

AppLovin reveals AI ad creative tips as its SparkLabs team triples production

Generative AI is becoming increasingly prominent in the industry, with features such as content-aware fill becoming a boon for ad creatives

Speaker Spotlight: AppLovin's Iris Gomez Sanchis on establishing a robust user acquisition strategy

January 11, 2024

Speaker Spotlight: AppLovin's Iris Gomez Sanchis on establishing a robust user acquisition strategy

"Discovery stands out to me as a significant challenge, particularly for new game developers grappling with an oversaturated and intensely competitive market"

Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance

December 27, 2023

Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance

From A.I. to Zelnick… PocketGamer.biz editor Daniel Griffiths picks his favourite stories from throughout 2023

Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why

December 20, 2023

Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why

AppLovin’s Daniel Tchernahovksky explains how studios can find continued growth in 2024 touching on AI advances and new creative strategies

AppLovin generated $864 million in revenue in the third quarter of 2023

November 9, 2023

Applovin Financials

AppLovin generated $864 million in revenue in the third quarter of 2023

The company’s software platform drew $504 million, representing 58% of total revenue for the period

Striking the perfect balance: How can mobile ads complement in-app purchases?

October 19, 2023

Striking the perfect balance: How can mobile ads complement in-app purchases?

AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation

Hot Five: Unity’s new CEO, Applovin rumours, and the biggest deal in games industry history is complete

October 16, 2023

Hot Five: Unity’s new CEO, Applovin rumours, and the biggest deal in games industry history is complete

Our quick-fix roundup of the hottest stories on PocketGamer.biz

AppLovin may make a second attempt at buying Unity, rumours suggest

October 11, 2023

AppLovin may make a second attempt at buying Unity, rumours suggest

Unity’s Runtime Fee backlash has led to a 40% drop in shares

Homa appoints Emma Egan-Lawless as head of user acquisition

October 9, 2023

Homa appoints Emma Egan-Lawless as head of user acquisition

Egan-Lawless previously held the role of growth director at AppLovin

Unity removed its terms of service “because the views were so low”

September 25, 2023

Unity Runtime Fee

Unity removed its terms of service “because the views were so low”

The company’s recent Unity Runtime Fee changes go against the previously established terms of service

Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI

September 25, 2023

Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI

Our quick-fix round up of the hottest stories on PocketGamer.biz

No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal

September 20, 2023

Unity Runtime Fee

No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal

AppLovin wades into the Unity Runtime Fee fiasco following its failed attempts to acquire the company

Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello

September 15, 2023

It's Not Me - It's You

Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello

Unity's competitors side with developers in asking Unity to rethink their policy

August 23, 2023

The Top 50 Mobile Game Makers of 2023

The movers and the shakers of the last 12 months

Applovin financials see rise driven by new AI investments but declining revenue for apps

August 10, 2023

Applovin financials see rise driven by new AI investments but declining revenue for apps

The company’s non-gaming related business is on the up even as apps falter

AppLovin takes downloads top spot for US companies worldwide

AppLovin takes downloads top spot for US companies worldwide

Data.ai's latest shows mobile-first beating the big names to take pole position

Revenue Report: Games financials roundup: May 2023

Revenue Report: Games financials roundup: May 2023

Who's up? Who's down? Here's the latest quarterly financial results from around the world of mobile games, all in one place

AppLovin’s software platform goes from strength to strength

Applovin Financials

AppLovin’s software platform goes from strength to strength

The company’s latest financial report sees software go toe-to-toe with apps

AppLovin brings performance-based buying to CTV to AppDiscovery

AppLovin brings performance-based buying to CTV to AppDiscovery

App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels

AppLovin brings Google bidding’s open beta to all MAX publishers

AppLovin brings Google bidding’s open beta to all MAX publishers

The move follows a successful closed beta for the service

Pocket Gamer Connects London video round-up: Part Two

Pocket Gamer Connects London video round-up: Part Two

Missed the show or simply want more content? We get up close with the big names at our PGC London event

AppLovin earns $702 million revenue in Q4 2022

February 13, 2023

Applovin Financials

AppLovin earns $702 million revenue in Q4 2022

The company exceeded expectations following a turbulent year

Revealed: The key metrics for an effective ad creative

January 31, 2023

Revealed: The key metrics for an effective ad creative

Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

January 17, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

It’s time to take your game to the next level - get the top strategies to accelerate your growth

Industry experts pick their 2023 trends

January 17, 2023

2023 Predictions

Industry experts pick their 2023 trends

Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023

Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces

January 16, 2023

Speaker Spotlight

Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces

Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.

Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities

January 9, 2023

Speaker Spotlight

Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities

Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.

BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger

January 1, 2023

2022 Highlights

BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger

AppLovin’s attempt the scupper a planned acquisition turned it into one of 2022's biggest mobile news stories

Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal

November 7, 2022

Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal

The merger was first announced in July

Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars

October 20, 2022

Drake Star Report

Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars

Over 300 deals were made from July to September, Embracer Group led the pack with eight acquisitions

2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts

October 20, 2022

Drake Star Report

2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts

Drake Star analyses the gaming markets in its Global Gaming Industry Report

Tony Deane:

September 20, 2022

Tony Deane: "It’s necessary to look holistically in order to determine how a game is performing"

Senior Manager of AppLovin talks to us ahead of his appearance at Pocket Gamer Connects

1% of publishers are responsible for 91% of app revenue

September 16, 2022

Market Dominance

1% of publishers are responsible for 91% of app revenue

The publishers also generated 79% of downloads in H1 2022

AppLovin decides against another Unity acquisition bid

September 13, 2022

Battle Of The Brands

AppLovin decides against another Unity acquisition bid

The company will focus on enhancing its existing services

Unity announce date for stockholders vote on ironSource merger

September 12, 2022

Unity And Ironsource

Unity announce date for stockholders vote on ironSource merger

The vote will take place on October 7th, but neither company is likely to reject the merger

74% of consumers use mobile ads to discover new apps

September 12, 2022

Monetisation And Marketing

74% of consumers use mobile ads to discover new apps

An ironSource report finds that relaxation is key both for downloads and usage

Generation X make more in-app purchases than any other group

September 7, 2022

Ironsource Report

Generation X make more in-app purchases than any other group

ironSource delve into app monetisation and discovery

Unity and ironSource’s merger moves ahead

August 29, 2022

Battle Of The Brands

Unity and ironSource’s merger moves ahead

The companies have moved closer to finalising the deal – and leaving AppLovin out in the cold

August 23, 2022

The Top 50 Mobile Game Makers of 2022

The movers and the shakers of the last 12 months

Hot Five: August 22nd. The mobile games industry's unmissable news, features and more

August 22, 2022

Hot Five: August 22nd. The mobile games industry's unmissable news, features and more

The HOTTEST stories on PocketGamer.biz in the last week

The financial sector weighs in on the Unity, AppLovin and ironSource battle

August 18, 2022

Battle Of The Brands

The financial sector weighs in on the Unity, AppLovin and ironSource battle

Various bankers and financiers offer their thoughts on the evolving story

Words from a CEO - Well done is better than well said

August 18, 2022

Words from a CEO - Well done is better than well said

Jacki Vause on Riccitiello, Leadership, and the battle of the brands

Is the AppLovin, Unity, and ironSource story really over?

August 16, 2022

Battle Of The Brands

Is the AppLovin, Unity, and ironSource story really over?

Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight