May 17, 2023 Feature Unity's Anna Popereko on rewarded video tips for meta match-3 games The game design consultant shares how to best implement video rewards for players
February 28, 2023 Liftoff Report Playable ads have the lowest cost per install of all gaming ad formats Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
February 9, 2023 Personalised For Players Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary Engagement is impressive with nine out of 10 viewers watching their entire personalised video
February 8, 2022 Gearbox Gameplay Playable Factory launches Gearbox Video to streamline mobile video ad creation A tool to generate gameplay videos
June 30, 2020 Jobs In Games Remote Working: How Luna Labs CEO Steven Chard runs the company across London and Minsk from home "I would say that being required to work remotely forced our hand internally to further improve our remote culture."
July 16, 2019 Global Advertising The top global game advertisers in the US, Japan and South Korea for June 2019 SocialPeta data shows which games are generating the highest number of ad impressions
September 26, 2018 Universal Auction Chocolate's Unified Auction resolves in-app header bidding conundrum How Universal Auction can help developers make more money from ads by surfacing higher bids
July 31, 2018 Funny For Business Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Head of strategy Omer Inonu explain all
June 14, 2018 Ads In Vogue How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games Powering the renewed rise of casual gaming
May 29, 2018 Mobile Advertising Learn about the present and future of ads in the Mobile Games Advertising Report 2018 In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads
May 23, 2018 Stats Static full-screen generate largest revenue share amongst casual games in the West Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
April 30, 2018 Ad Strategy Space Ape's Fastlane: A growth engine fuelled with ads The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue
April 25, 2018 Co-op Vungle brings its video ads platform to Samsung Galaxy Apps Store The initial rollout will be in the US and South Korea
April 20, 2018 Replay Value Facebook tests playable ads on news feed Audience Network release planned for later this year
October 26, 2017 Pgc Interview Futureplay on the lucrative potential of view-to-play games CEO Jami Laes discusses how rewarded video ads can improve monetisation
August 9, 2017 Tapped Up Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million Tremor Video DSP will operate as independent division of Taptica
July 31, 2017 Ads Versus Iaps Video ads are the top revenue generator behind IAPs DIsplay and video ads make up half of mobile game publisher revenues
July 21, 2017 Tapjoy Audience Reach Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers Seriously, Jam City, Sega, Zeptolab and more now making use of the platform
June 28, 2017 View The Future View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more Soft-launching two new games soon
June 28, 2017 Opt In Facebook Audience Network introduces rewarded video ads for mobile games Playrix reports 80% CPM increase
June 13, 2017 Tapjoy Ad Preferences 79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads Tapjoy asks gamers what ads they like to see
June 9, 2017 Highest Bid Appodeal launches new ad exchange platform for mobile developers AppodealX available as part of Appodeal SDK 2.0
June 5, 2017 Monetisation Shift Game-changer: View-to-play ads signal a revenue shift within games Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
June 1, 2017 Ready To Play Mobile marketers are most excited about playable ads in 2017 but video reigns supreme AdColony surveys top developers about their preferences
May 16, 2017 Give And Take Using rewarded video ads in your app can boost retention by 4x, claims Tapjoy Tapjoy digs deep into retention and rewards
May 10, 2017 Infographic Matomy on why mobile developers can look beyond IAPs to monetise their games Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion
April 26, 2017 Facebook Ad Spend Q1 2017 CPMs and CPCs rise for advertisers on Facebook due to shift to mobile video ads Nanigans takes a closer look at Q1 ad spends
April 24, 2017 Flexible Monetisation Monetisation flexibility with ads that fit AdColony on making the most out of an app's monetisation potential
April 5, 2017 Model Strike ASA orders Mobile Strike ad takedown following complaints that it objectifies women Use of plus-size models not an excuse
March 9, 2017 Video Ads Rule 93% of all mobile gaming ad spend went on video ads in Q4 2016 AppLovin and AppsFlyer work together for the data
March 7, 2017 Loopme Funding AI-driven mobile video marketer LoopMe closes $10 million funding round Expanding into three countries in 2017
March 1, 2017 Admob Improvements Google brings playable ads and auto-flipping video ads to AdMob Opens up video inventory by adding AdWords video ads
February 27, 2017 Vungle V5 Vungle adds ten new Dynamic Templates alongside SDK v5 More choices for showing mobile video ads
February 23, 2017 Appsflyer Performance Index Facebook remains the top driver of game installs on Android and iOS AppsFlyer digs into the best advertisers of H2 2016
February 23, 2017 Finding An Edge The 5 most important Facebook Ad updates of 2016 How you can increase your app's revenue
February 15, 2017 Vungle Growth Vungle hits $300 million annual run rate after sixth consecutive year of growth Sees 125% increase in SDK adoption rate from 2015
February 2, 2017 Brains And Brands What advertisers can learn from Magmic’s neuroscience study into player habits Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads
January 23, 2017 Don't Read This Article How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign Philip Hickey talks creative marketing
January 19, 2017 Facebook Ad Spends Mobile video ad spend on Facebook reached a record high in Q4 2016 Nanigans digs into the details
January 11, 2017 Get The Gram Instagram opens Stories feature to auto-playing full-screen video ads Get your ad in front of 150 million DAUs
January 10, 2017 Serving Ads Gameloft’s mobile ad network partners with AerServ for rewarded video ads "We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer
December 14, 2016 On The Up How Fortafy Games boosted Color Switch's ad revenue by 35% Co-founder Zeb Jaffer on monetising the viral hit
October 27, 2016 Iap Inspector How does Best Fiends Forever monetise? IAPs from the players' perspective
September 30, 2016 Iap Inspector How does Animation Throwdown: The Quest for Cards monetise? IAPs from the players' perspective
August 2, 2016 Rise Of Video App Annie launches new service covering the $39 billion in-app advertising market Who's advertising where?
July 1, 2016 Watch This 6 steps to captivate mobile users Top Trends from the AdColony Video Creative Best Practices Study