Road To Helsinki Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
Capcom Collab Final Fantasy VII: Ever Crisis lands first collab as Monster Hunter’s Rathalos swoops in
April 4, 2024 Baby Brawlers Brawl Stars collabs with YouTube’s most-viewed video Baby Shark The partnership brings in-game cosmetics, a new challenge, and a Baby Shark pin to unlock
March 15, 2024 In-game Events Sega and Rovio's deal bears first consumer-facing fruit across FIVE game collabs After testing the water pre-Sega/Rovio buyout, now Angry Birds and Sonic are cross-promoting in a week-long multi-game special event
March 1, 2024 New Partnerships Masters of the Universe joins Stumble Guys in new retro crossover The new collab will allow players to explore a new realm within the Stumbleverse and experience a new racing map
February 28, 2024 Going Green How the video games industry can promote an eco-friendly future with PlanetPlay CEO Rhea Loucas and head of business development Felix Bradshaw discuss how collaborating with PlanetPlay helps the planet and ups your game
January 8, 2024 Shiny And Supportive Pokémon donates ¥50 million to support those impacted by the Noto Peninsula Earthquake The January 1 earthquake has caused particular damage to Wajima, Suzu and Noto
October 11, 2023 New Releases Developer Jadu to launch “first ever” AR mobile fighting game The alternative reality title features collaborations with famous names such as Michael Bay
October 9, 2023 Collaborations Subway Surfers collaborate with Universal Pictures for Back to the Future crossover The classic film will be the first multimedia collaboration that Subway Surfers has introduced
October 4, 2023 Roblox Collaboration Mattel and Gamefam to launch Barbie DreamHouse Tycoon on Roblox The first official Barbie Roblox game launches on October 6
October 2, 2023 Making A Meal Honkai: Star Rail goes IRL: Collaborating with famous restaurant chains around the world Across the cosmos to the real world, Honkai: Star Rail is set to make an impact in chains near you
September 21, 2023 Nascar Goes Mobile Hutch announces new mobile game created in collaboration with NASCAR The partnership follows successful collaborations with Formula One and Turn 10 Studios
August 23, 2023 Opening Night Live Super Evil Megacorp are working on a Rebel Moon game Zack Snyder’s latest film releases on Netflix in December with SEMC producing a game based upon it
August 8, 2023 Collaborations Subway Surfers to mobilise players in conservation efforts Sybo has also donated a fixed amount of $25,000 to various efforts
August 7, 2023 Collaboration Drest announces new collaboration with Copenhagen Fashion Week The collaboration will highlight the designers taking part in the event
August 1, 2023 Anniversary My Talking Tom turns 10 10th anniversary events include a collaboration with MrBeast to support a hospital in the Philippines
July 3, 2023 Viking Variety NetEase’s Vikingard begins final crossover arc with MGM’s Vikings "The Final War" adds Ivar the Boneless and Torvi from the TV show as new characters
June 30, 2023 Collaborations Angry Birds to collaborate with US National Parks Service for 4th of July The Independence Day celebrations begin on July 3
June 30, 2023 Milestones Rush Royale hits 63 million installs and doubles growth in the US thanks to… Jake Paul? Publisher My.Games credits the game's success to a two-month long collaboration event
June 29, 2023 Barbie On Board Barbie hits Stumble Guys in mass-multimedia promo campaign It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
June 15, 2023 Partnerships Hutch to partner with Forza's Turn 10 for standalone racing game The studio behind Top Drives is set to tackle working with Microsoft's top driving team
June 14, 2023 New Partnership Azerion’s GameDistribution announces a new partnership with Moonlander.ai The companies aim to revolutionise game development with AI powered gaming
June 13, 2023 Ubisoft X Level Infinite Ubisoft partners with Level Infinite to launch Assassin’s Creed Jade The companies are also partnering to launch Tom Clancy’s The Division Resurgence in Southeast Asia
May 26, 2023 Collaborations PUBG Mobile to collab with Colombian music star Karol G The international artist has collaborated with the likes of Shakira, Nicki Minaj and Bad Bunny
May 16, 2023 Collaborations DREST to partner with BAKEUP for in-game collaboration The luxury styling mobile game will see another fashion brand collab
May 15, 2023 Anniversaries Sybo celebrates 11th anniversary with Hoverboard Hunt event The Subway Surfers creators have teamed up with real world attractions in Copenhagen
April 24, 2023 Successful Surfing Subway Surfers Blast launches in first partnership between Sybo and Outplay Entertainment The fourth entry in the franchise changes gameplay to puzzle-adventure genre
April 17, 2023 Golf Gaming What the Golf? adds levels inspired by Among Us in latest update New levels are exclusive to the Apple Arcade version for now
April 11, 2023 Moves & Merges BoomHits to merge offices with Skyloft Studios The two Turkish studios will now operate under one roof
March 9, 2023 Gamerefinery Report February was a huge month for crossovers and events Marvel Snap introduced PVP mechanics, while Uma Musume: Pretty Derby raced to the number one spot
March 6, 2023 Monster Magala Street Fighter: Duel announces Monster Hunter crossover with Gore Magala challenge A monstrous crossover is on its way
January 4, 2023 Collaborations World of Tanks: Blitz continues collab spree with Terminator 2 in-game event Hot off the back of their holiday event, World of Tanks: Blitz are offering another collab event based around the Terminator 2 movie
December 14, 2022 Collaborations Infinite Drive partners with Aston Martin for official collaboration Developers The Tiny Digital Factory will see Aston Martin cars brought to their game as part of an official collaboration with the car manufacturer
November 22, 2022 Interview Jacob Colvin on successfully combining content creation with a passion for marine conservation Marine biologist and gamer Colvin has used his academic background to collaborate with Roblox
November 9, 2022 Studio Collabs Capcom to collaborate with Tencent’s TiMi studios for Monster Hunter mobile game Capcom will work alongside TiMi to produce a game based off the popular Monster Hunter franchise for mobile
August 30, 2022 New Release Robin Games' newly launched PLAYHOUSE features branded content central to design PLAYHOUSE lets users create spaces with real-life decor items
August 9, 2022 All-star Dreamworks characters headed to mobile with CMGE partnership China Mobile Games bringing characters from Shrek, Madagascar, Kung Fu Panda and more to small screens everywhere after 2021 income of $586 million
August 1, 2022 Cross-platform Collaboration Sky: Children of the Light collaboration with singer, Aurora Thatgamecompany promises a "one-of-the-kind-experience" for this music/games mobile crossover
June 15, 2022 Bringing The Beats A mobile games and music industries first: Beatstar releases early exclusive of Black Eyed Peas, Shakira new single Space Ape's Simon Hade speaks with PocketGamer.biz on how the new single became available to play through Beatstar two days ahead of global release
April 5, 2022 Grab 'em ironSource: Creative is critical to every element of your mobile games business ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition
March 25, 2022 Automobile Addition Lamborghini cars race into PUBG Mobile and Rocket League Latest of luxury car brand and mobile game collaborations
March 18, 2022 Mclaren On Mobile McLaren 765LT races into New State in latest collaboration update Skins available in Troi and Erangel
March 11, 2022 Bringing Bloom Orlando Bloom joins King of Avalon as a limited-time playable character Orlando the Nightshard enters medieval Europe
March 4, 2022 Nft Nod Tribe Gaming to launch limited edition NFTs with unique perks All money raised will go to Quest to Conquer Cancer initiative
March 4, 2022 Character Collaboration Truz characters join Play Together metaverse in IP collaboration Aiming towards a Millennial and Gen Z audience
February 24, 2022 New State X Nier Krafton and Square Enix partner for PUBG New State and NieR collab Will bring Nier Automata event back to Nier Reincanation
February 22, 2022 Anime Collab PUBG Mobile Japan to collaborate with Black Lagoon Bringing exclusive skins to match the anime's noir action theme
February 18, 2022 Starter For Six Top tips: levelling up hypercasual partnerships in 2022 Voodoo's head of publishing, Alexander Shea gives his six top tips on creating more successful collaboration in hypercasual games in 2022
February 8, 2022 Virtual Vip Party Roblox to host virtual VIP party for the Brit Awards Will include live performances from Adele, Ed Sheeran, Pink Pantheress, and more