Searching For Success
Meta's VR/AR woes continue with new $3.8 billion loss
The company's VR vision remains out of focus and a pivot to AI isn't going to deliver a big win any time soon
Company Profile
Meta
Website about.facebook.com/meta
About
Founded in 2004, Facebook is a social utility that connects people with friends and others who work, study and live around them.
Related People
Sue Howley
Client Partner, Gaming Mobile Growth
James Cante
Strategic Partner Manager, Publisher Solutions
Leo Olebe
Director of Global Games Partnerships
Rick Kelley
Facebook VP of global gaming
Maya Cahier
Publisher Development Manager, EMEA
Yuthida Hun
Strategic Partner Manager
Steve Webb
Director, Global Publisher Sales & Operations, Audience Network
Amelia Zins
Product Marketing Manager
Thomas Coulon
Strategic Partner Manager
Joy Marianowicz
Strategic Partnerships, Facebook Gaming
Shri Gunasekera
Mark Zuckerberg
CEO
Monika Nagyova
Client Partner, Console & MMO Gaming (EMEA)
Bob Slinn
Head of Game Partnerships, EMEA
Finbarr O'Mahoney
Vertical Strategy Lead
Anastasia Petrova
Strategic Partner Manager
Sneha Vaidyanathan
Vertical Strategy Lead
Imran Khan
Sales Lead - EMEA
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Articles featuring Meta
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Clamping Down
EU's DMA bites as it opens non-compliance investigations into Apple and Google
Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers
Surprise!
Zuckerberg tries Apple Vision Pro: "Quest 3 is the better product. Period."
The guy who's been pushing VR for years doesn't rate Apple's upstart. Meanwhile the end of Apple's 14 day no quibble refunds sparks a drove of headset returns
App Store Wars
Meta, Spotify and more are set to storm Apple’s walled garden in Europe
But will Apple be able to fight back with new rules, fees and restrictions in order to stay on top?
Meta Manoeuvres
Tencent backs Meta’s VR push into China after a 14 year ban
Meta and Tencent are teaming up to bring a new lower-spec VR headset to China, pitched between Quest 2 and 3
Free To Paid
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
Hot Five
Hot Five: Candy Crush makes $20 billion, Epic lays off 800 staff, and Omada tackles gambling addiction
Our quick-fix round up of the hottest stories on PocketGamer.biz
Ad Report
Meta owns all four of the top ad networks for mobile games in Q2 2023
Google Play hosted the most ad creatives, with Facebook leading the way
Meta Subscriptions
Meta may offer EU users an ad-dodging subscription service
The move would allow them to circumvent new EU policies regarding data collection practices
Social Media Manoeuvres
Zynga founder backs LA startup Artie to make games for Threads
Meta’s latest social media platform will be compatible with games on mobile
Mavens
Mobile Mavens: What do app downloads direct from Facebook mean for the industry?
We round up expert industry opinions on the potential of an app store within Facebook
Legislation
Google, Apple and others now have six months to comply with new digital markets rules
The Digital Markets Act in the EU will see digital “gatekeepers” forced to adhere to new rules
Alternative App Stores
Meta to get into the app store game as Facebook allows app downloads
The EU's Digital Markets Act is opening up app store monopolys and big players are getting ready to reap the rewards
Social Media
Facebook makes Messenger more alluring with games during your calls
At least 14 free games are available inside Facebook Messenger as of now
Video
Pocket Gamer Connects London video round-up
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Year In Review
Meta reflects on the past and looks to the future
Zuckerberg's social network had a busy 2022 with a new title and broader visions, but how did the year play out - and what comes next?
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
Market Dominance
1% of publishers are responsible for 91% of app revenue
The publishers also generated 79% of downloads in H1 2022
Goodbye Facebook Gaming
Meta closing Facebook Gaming app before end of year
The app’s servers are shutting down on October 28
New Hire
Roblox appoints Steve Park as Asia-Pacific head of public policy
The Meta veteran joins the Roblox team this week
Bytedance And Meta Reign Supreme
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games
No Homers Club
Metaverse giants create standards forum – with considerable absences
Meta, Microsoft, and other tech giants have formed a group to foster compatibility in the metaverse, so far without the presence of Apple, Roblox, and others
Big Bid
Meta Audience Network bidding hits Appodeal Stack
Appodeal Stack integrates Meta Audience Network making it available to all app creators in its Growth Platform
Collaborate And Cooperate
Developing the metaverse must prevent harm, Meta's Nick Clegg states
Former UK deputy prime minister shares outlook from virtual glasses to practising surgeries
Meta Collections
Facebook and Instagram to start NFT integration
Meta and Etherium, Solana, Polygon, and Flow networks partner to build NFT platform
$3 Billion Losses
Zuckerberg warns metaverse losses will continue until 2030s
Meta’s Reality Labs operated at $3 billion loss in Q1 2022
Interview
Resident Evil 4 VR's Tom Ivey on updating a classic for virtual reality
Armature Studio's lead producer gives us the low down on the new Mercenaries mode revealed during the Meta Quest Gaming Showcase
Interview
VR won't replace mobile gaming, says Meta's Jason Rubin
The Metaverse Content VP answers our questions about the Quest Gaming Showcase and virtual reality in general
Quest
New VR games coming this year from the Meta Quest Gaming Showcase 2022
Resident Evil 4 gains Mercenaries; Moss, Walking Dead sequels; NFL Pro Era and Ghostbusters!
Making Money Matters
Diversifying revenue: how Fingersoft strikes the right balance
Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise
Hypercasual Cash
Three casual and hypercasual monetisation strategies in 2022
Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre
Meet The Experts
Speaker Spotlight: Meta Audience Network's Thomas Coulon on finding hypercasual success
Meet the mobile gaming casual and hypercasual experts at Pocket Gamer Connects London, February 14-15
Meet The Experts At Pg Connects
Speaker Spotlight: Facebook Gaming at Meta's Cheryl Savage on reimagining games advertising
Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15
Ad Insight
How to prepare your game’s monetisation strategy for the future
Learn about the growing trends in app monetisation and what you can do to stay ahead of the curve in Episode 5 of the PocketGamer.biz Podcast
What's Next?
Get your holiday season all wrapped up
Discover ways to help grow your game downloads and increase your year-end sales
Pgc Digital #8
PGC Digital: How to balance monetisation and increase retention
Facebook strategic partner managers talk boosting ad exposure
Listen Learn Love
PGbiz Podcast #5 - The future of app monetisation with Facebook
Imran Khan from Facebook Audience Network joins the team
Expert Minds
Learn from Facebook, Square Enix and App Annie at Pocket Gamer Connects Digital #8
Revealed: the final speakers for the leading mobile B2B games industry conference
Funplus Likes This
Facebook Gaming director Bob Slinn joins FunPlus as VP of business development
Fifth management signing in recent months
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
Assassin's Creed Rebellion
Facebook partners with Ubisoft on cloud gaming service, exceeds 1.5 million users
Now possesses over 25 games
Pgc Profile
Facebook's Michael Bertaut talks the future of app monetisation
PocketGamer.biz profiles Facebook Audience Network's EMEA regional director as a speaker at PocketGamer Connects
New Tricks
Mastering Monetization: Using Facebook solutions to build resilience and sustainable growth
An industry conversation with Facebook Audience Network - 22 April at 2pm BST
Pgc Digital
PGC Digital: 28 million more people are playing mobile games in the US since the pandemic began
A 28 per cent increase year-over-year
That's Growth
2021 opportunities for growth-minded game publishers
As IDFA shakes up the advertising world, Facebook Audience Network offers insight on how to keep revenues flowing
Goodbye Farmville
Down on the FarmVille: The rise of Zynga's social gaming icon
As Zynga closes down the first FarmVille, we take a look back at what made it special
No Fair
Facebook claims new App Store policies are anti-competitive
"Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses"
See You In Court
Facebook hit with a lawsuit from most of the US
Could be forced to sell Instagram and WhatsApp
Pgc Digital
PGC Digital: Facebook Gaming's Olha Muzychenko explains the social growth recipe to meaningful content
"Make sure to provide shareable, meaningful moments"
Pgc Digital
PGC Digital: The importance of automated app ads with Facebook Gaming
Facebook Gaming's Finbarr O'Mahony spoke about the benefits