March 18, 2024 Going Digital Mattel’s Mike DeLaet on their big push into games and why the focus is mobile “We are focused on mobile platforms and will be working very hard to create some of the most entertaining and engaging products on the market.”
March 5, 2024 Building On Brands Mattel becomes game publisher with self-published titles coming later this year The toy giant seeks to become the Master of its Universe, publishing the work of game partners producing games with their IP
March 1, 2024 New Partnerships Masters of the Universe joins Stumble Guys in new retro crossover The new collab will allow players to explore a new realm within the Stumbleverse and experience a new racing map
February 28, 2024 Big Brands Mattel gets together with Zynga's Rollic for an all-new Barbie game on mobile Some of gaming's biggest names get together for a "mass market" Barbie game on mobile that aims to deliver "best-in-class immersive entertainment"
October 4, 2023 Roblox Collaboration Mattel and Gamefam to launch Barbie DreamHouse Tycoon on Roblox The first official Barbie Roblox game launches on October 6
July 26, 2023 Collaborations Why mobile is a crucial part of Barbie’s multimedia domination With their new live-action movie in cinemas, Mattel are making mobile a cornerstone of their Barbie push
June 29, 2023 Barbie On Board Barbie hits Stumble Guys in mass-multimedia promo campaign It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
February 8, 2023 Announcements Hot Wheels brings AR Rift Rally game to Playstation and mobile devices The AR Hot Wheels racing game will release to the Playstation console and more pertinently to mobile devices
January 16, 2023 Joint Ventures Mattel and NetEase partnership announces rapid growth going into 2023 Mattel163, the studio formed as part of a partnership between Mattel and NetEase has announced rapid growth and success going into 2023
August 29, 2022 Hot Five Hot Five: August 29th. The biggest stories from the last seven days, in a bite-sized digest The HOTTEST stories on PocketGamer.biz in the last week
August 19, 2022 Job Openings Mattel to grow its digital gaming sector with new job openings New managerial positions include head of business development and licensing, senior manager of mobile licensing, and senior manager of PC/Console licensing
July 22, 2022 New Appointment Mattel appoints Mike DeLaet as global head of digital gaming DeLaet will oversee the company's portfolio of digital games
April 2, 2021 Speaker Spotlight Mattel163 CEO Amy Huang on the power of live ops Pocket Gamer Connects Digital #6 kicks off on April 19th
November 10, 2020 Pgc Digital PGC Digital: Mattel and NetEase joint venture Mattel163 achieves 600% revenue growth in two years 160 million players worldwide
October 26, 2020 The Iap Inspector How does Hot Wheels Unlimited monetise? It's not the same, without that premium flame
June 23, 2020 I Need U(no) Mattel163 teams up with South Korean boy band BTS for UNO! Mobile event Features card sleeves, icon borders and voice packs
February 26, 2020 Scan It Mojang partners with Mattel on NFC-enabled Minecraft Earth toys Releasing in Spring 2020
January 30, 2020 Triple Deal Scopely scores partnership with Mattel and Hasbro for new Scrabble mobile game Scrabble GO is a new free-to-play experience
January 30, 2018 Mattel163 Launch NetEase and Mattel team up to launch game development studio Mattel163 Combining NetEase's development prowess with Mattel's brands
October 20, 2017 Barbie Girl Atari partners with Mattel to bring Barbie-branded content to RollerCoaster Tycoon Touch Game clears ten million downloads in eight months
December 9, 2016 F Is For Funding Children's AR games dev Osmo raises $24 million funding round from Mattel and Sesame Street Moving beyond the iPad
October 28, 2015 Drink Me First fruit of Animoca's Mattel deal is Ever After High Tea Party Dash Mad Hatters indeed
May 22, 2015 Barbie's New Toy Mattel partners with Animoca Brands to turn its IP into mobile games Going mobile