All About Ads
Intrinsic ads make players 5% more likely to consider in-game spending
Anzu and Happydemics find intrinsic ads to have the highest recall rate, brand identification and purchase consideration
Since 2017, our mission has been to make advertising in games better. We believe that letting gamers play without interruption builds a better experience across the board.
Anzu has built the world’s most advanced in-game advertising platform. We empower brands to enter the video game space through advertising that's native, creative, and dynamically updatable.