Missing Millions
Supercell's big Squad Busters mistake and how they're missing out on millions
Božo Janković explains how Squad Busters lack of ads could add up to a mountain of lost revenue
Accolades
Articles featuring GameBiz Consulting
Boosting Revenue
How user consent for personalised ads can significantly increase your Android revenue
GameBiz Consulting's Božo Janković on the power of personalised ads and why testing is key
Pgc Fireside Chats
Hear from the experts - eight fabulous fireside chats from PGC London 2024
At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites
Google Rules
Time's up… So how did the top 100 grossing games respond to Google’s CMP requirements?
GameBiz Consulting's Božo Janković shows how the top mobile games have coped with Google’s latest requirements
Ad Mo Metrics
Ten reasons why eCPM is the most useless metric in ad monetization
GameBiz Consulting's Božo Janković goes in hard on one of ad mo's favourite, but most misunderstood metrics. Think you understand eCPM? Think again
Pgc Helsinki 2023
Božo Janković on the rapid changes in ad monetisation: “Developers should prepare for these changes now"
As head of monetisation at GameBiz Consulting, Janković’s talk at PGC Helsinki gave developers practical insight and tips to improve ad monetisation
Google Updates
Apocalypse postponed: Google is delaying its bidding deadline
Božo Janković goes in deep on Google’s latest move regarding real time bidding auctions for apps
Feature
Navigating Google TCF 2.2 requirements with GamesBiz Consulting's Božo Janković
Game on or game over? We take a deep dive into the consent management landscape of Google TCF framework
Tech Trends Talks
Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023
Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX