Industry Insights
The experts' guide to mobile games monetisation: Part two
Kwalee’s John Wright continues his insight into mobile games monetisation from live ops to events
Company Profile
Kwalee
Website kwalee.com
About
Kwalee was founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years.
Based in Leamington Spa, the UK’s biggest game development hub outside Greater London, our team includes legends such as Andrew Graham (creator of Micro Machines) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of mobile gaming experts.
And in case you’re wondering, the Kwalee name comes from an Australian Aboriginal word meaning ‘wait for me’, a homage to David’s grandfather who taught him electronics and had a sailboat with the same name.
Related People
Sayeed Rahman
Publishing Manager
Gabriel Tanasic
Head of Design
Harry Lang
VP of Marketing
William Cox
Head of Mobile Publishing
Callum Godfrey
Head of Casual Mobile Games
Simon Prytherch
Head of Publishing
Verónica Miñano
Talent Acquisition Manager
Simon Platt
Head of Development
Ryan Davies
Head of Performance Marketing
Jack Griffin
Publishing Manager
Alexey Gusev
Head of Growth
David Darling
CEO
John Wright
Vice President, Mobile Publishing
+10 more
Accolades
Articles featuring Kwalee
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Industry Insights
The experts' guide to mobile games monetisation: Part one
Kwalee’s John Wright begins with ideas for mobile games monetisation and tips on game economies and in-app purchases
Legislation Explained
The DMA Breakdown: What does the Digital Markets Act mean for your business?
The EU's Digital Markets Act has changed the stakes. But what does the new legislation really mean for your apps and how best can you take advantage of it?
New Partnerships
Kwalee moves into casual games for Text Express: Word Adventure
Kwalee has partnered with Story Giant Games to become the new publisher of the award-winning puzzle game
Hot Five
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Interview
“The MENA region is definitely a focus for Kwalee and we want to build more partnerships there”
Kwalee’s Sayeed Rahman discusses what the team looks for in its partnerships, expansion into the MENA region and the trends and challenges facing the mobile games industry
Loads Of Layoffs
Kwalee layoffs impact up to 10% of workforce, report claims
Kwalee has laid off up to 40 people as industry-wide job cuts continue
Free Webinar
Free webinar today: The DMA Breakdown explains what the latest EU regs could mean for you
1pm to 2pm UK time, a panel of experts will talk you through what’s new and what possible thanks to the EU’s DMA
Mobile Mavens
Mobile Mavens: What do developers think of the Epic Games Store coming to mobile?
Our Mobile Mavens share their thoughts on the Epic Games Store coming to mobile, covering just how impactful it may or may not be in the future
Game Creation
Kwalee launches new mobile publishing platform Hitseeker
The publisher aims to help mobile developers “navigate the complexities of mobile game development”
Claps
From losing a job to millions in revenue: How Clap Clap Games began
“Everything felt like it was going wrong" before “everything spiked”, says CEO
Gamemasters Summit
Deconstructor of Fun, Google and GameAnalytics lead Kwalee’s Gamemasters Summit speaker lineup
More than 30 speakers have been confirmed for the show
Hot Five
Hot Five: Layoffs stack up, strategic investments are abound, and Nintendo finds cause for mobile celebration
Our quick-fix start-the-week roundup of the hottest stories on PocketGamer.biz
Strategic Boost
8SEC secures €1.5 Million investment from Kwalee
The move will see Kwalee’s CFO Matthew Farrow and VP of mobile publishing John Wright join the 8SEC board
Media Partnership
PocketGamer.biz named media partner for first-ever Gamemasters Summit
Free digital conference takes place on February 21st, 2024
Best Of 2023
Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance
From A.I. to Zelnick… PocketGamer.biz editor Daniel Griffiths picks his favourite stories from throughout 2023
Ad Strategy
Upping your game with integrated ads
AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
New Partnerships
Kwalee's John Wright on the strategy and vision behind Fahy Studios partnership
The VP of mobile publishing discussed Fahy Studio's unique qualities that led to the partnership, potential expansion into MENA, and their ambitious plans ahead
New Partnerships
Kwalee and Fahy Studios partner to develop global hit games in the KSA
"We are on a journey to build Saudi's first global hit game."
Podcast
Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Industry Insights
Publishing perfection: Making the most of today's landscape: Part two
Kwalee’s John Wright discusses some of the common challenges developers are facing and how to combat them by finding the right publisher
Industry Insights
Publishing perfection: Making the most of today's landscape: Part one
Kwalee’s John Wright takes a look at mobile games publishing today, offering insight and advice on how to combat the challenges ahead
Industry Insights
The evolution of user acquisition in 2023 part two
Kwalee’s John Wright shares his valuable insight into ad creatives and the challenges of today's UA offering developers some top tips
Feature
The evolution of user acquisition in 2023 part one
Kwalee’s John Wright shares his valuable insight into the challenges of today's UA and offers some top tips
Job News
Kwalee appoints Firebrand’s Mark Greenshields to VP of Bangalore studio
Mark Greenshields’ cross-platform experience is expected to be of great benefit to Kwalee
Job News
Kwalee appoints John Wright as vice president of mobile publishing
Wright brings almost twenty years of leadership experience to his role
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Jobs News
August's Mobile Movers and Shakers: Ahmed Sharif joins Sandsoft, Jeaneane Falkler moves to Room 8 and more
August has seen some significant moves by some of the industry's biggest company's - here's the highlights from the last week
Mavens
Mobile Mavens: The importance of cross platform
We round up industry opinions on the potential of cross platform gaming
Coming To Kwalee
Kwalee hires Adrian Garton as VP of HR in mission to find the industry’s "best talent"
Garton has more than 25 years’ experience in HR
Web
Kwalee partners with CrazyGames to bring mobile titles to the web
11 Kwalee titles will be available on the CrazyGames web platform
Tech Trends Talks
Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023
Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX
Focus
“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual
The UK-based publisher are putting their money on hybridcasual
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news to talk all-powerful AI, enduring classics and why there's not enough horror in games
Artificial Intelligence
Kwalee bring AI into game production
Employees will be able to use AI tools to pitch ideas via the company’s KAI programme
Milestones
UK mobile dev Kwalee hits 1bn total installs
Leamington Spa-based developer Kwalee announced the important milestone today
Increasing Installs
Kwalee saw 12% revenue growth and 200 million downloads in 2022
The last year at Kwalee saw it nearing the major one billion milestone
Founders And Fellowships
Warwickshire College and University Centre awards Kwalee founder David Darling with a Fellowship
Kwalee’s catalogue of mobile games has more than 900 million installs
Competition Incoming
Kwalee’s VS Game Jam winner will receive a $500,000 bonus
Online event focusing on versus games running October 24 to November 13
Charity Event
GamesAid karting event raises £11,000 for charity
24 games industry teams battled on the track. But who came out on top?
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Vamos Celebrar!
Updated: Kwalee's Pedro Caria details why Portugal was the right choice for Kwalee's fourth international office
Winner of Best Publisher at the Mobile Games Awards has opened its first office in Almada, Portugal
Bolstering The Ranks
Former King, Wargaming exec joins Kwalee as head of casual mobile games
F2P specialist Callum Godfrey will lead on all internal and external casual games projects for the UK-headquartered publisher
Mobile Games Awards 2022
Updated: the winners of the Pocket Gamer Mobile Games Awards 2022
Championing the mobile games industry at the prestigious MGA 2022
Mobile Games Awards 2022
Space Ape Games, inkle, Genshin Impact, Kwalee, and more celebrated at the Mobile Games Awards 2022
Space Ape’s Beatstar – Touch Your Music wins coveted Game of the Year, as we celebrate the mobile games industry with 23 categories
Drawing An Audience
Kwalee’s Draw It surpasses 100 million downloads
The company’s most downloaded and lucrative game to date
First One
Kwalee acquires French narrative developer Tictales
Marks the studio’s first acquisition
Publishing Powerhouse
Kwalee appoints Sega and Ubisoft veteran William Cox as head of mobile publishing
Bringing over a decade of industry experience
Increasing Indian Operations
UK hypercasual firm Kwalee expands Bangalore operations
Follows recent expansion of Leamington Spa HQ
Pull Over
Kwalee’s Traffic Cop 3D tops App Store charts in USA, UK, and Canada
Top 10 casual game in 41 countries