Industry Outlook
Mobile accounts for 49% of global games market share, despite 2% revenue dip
Spending on mobile games fell 2% YoY in 2023 to $107 billion, but increased 4% outside of China
Company Profile
Adjust
Website www.adjust.com/
About
Note: Formerly known as adeven.
Adjust.com is a business intelligence platform combining a reliable, open-source SDK with
sophisticated analysis and market data – driving modern mobile business.
adjust.com uses a sophisticated, open-source SDK to capture data from your app. With free event tracking, you can analyze as high resolution as you like – our clean, lean analytics SDK won’t give you any headaches.
Segment your incoming traffic by marketing source and analyze exactly how well it performs. adjust.com servers make sure your suppliers are kept in sync for optimization. Never integrate a network SDK again.
adjust.com provides leading cohort analysis to compare lifetimes from different groups of users. How do users engage with your app? How do they react to new features or services? Are you hitting your goals, and in which segments? What marketing channels work best for your app?
Related People
Shawn Bonham
Managing Director Japan and South East Asia
Alexandre Pham
Vice president, EMEA
Paul Mueller
CTO
Aline Reiniche
Country Manager, France
Gisjbert Pols
Director Of Connected TV
Christoph Rupp
Head of Sales China & South Korea
Simon Dussart
CEO
Christian Henschel
CEO
+5 more
Articles featuring Adjust
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Gaming Glory
Hybridcasual generates 800% more revenue per user than hypercasual
Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
Hot Five
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Crossplay Capabilities
Adjust integrates Google Play Games for PC to enable cross-platform measurement
Marketers can now directly attribute installs to PC campaigns
Install Increase
ATT consent reached 39% in 2023 as racing games turbo-charged installs
Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
Multi-platform
Why gaming is going cross-platform and how to tackle the user acquisition problem
Adjust’s Gijsbert Pols and Upptic’s Warren Woodward discuss the growing importance of cross-platform gaming
Increasing Conversions
Adjust and TikTok boast 220% iOS app conversion leap with SKAdNetwork 4
Adjust and TikTok have recorded conversion volumes across 37 apps in the UK, US and Japan
Mobile Growth
Gaming is the fastest growing app category worldwide
Action, hypercasual, and sports are among the top-ranked gaming subverticals
Latam Analysis
Chile leads the way in installs in Latin America with a 35% increase
Adjust analyses the performance of one of the world’s fastest growing mobile markets
Chinese Market
How Chinese apps are thriving in the global market
Adjust’s Alexandre Pham isolates the winning techniques being used by Chinese apps to find success in the wider global app market
Report
Japan’s consumer spend set to surpass $12.6 billion in 2023
RPG continues to dominate, but hypercasual is on the rise
Data
ATT opt-in rates for gaming climb to 37% as users grow more data savvy
Adjust data shows acceptance is becoming more widespread thanks to user knowledge and publisher communication
Tune Into Connected Tv
Get connected: How to leverage connected TV for growth - webinar
What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.
The Rise Of Mobile
Gaming app installs are up 10% compared to 2022
Adjust’s new report delves into the state of 2022’s mobile industry, and how 2023 is shaping up so far
Video
Pocket Gamer Connects London video round-up
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Data
Action game installs grow 49% in Q4 of 2022 according to new data
According to recently released data, amongst other changes in the mobile market, installs of games categorised as ‘action’ grew by 49%
Adjust Analysis
Exclusive: Educational, Casino and Arcade games on the rise according to Adjust's Q3 2022 report
Adjust analyses the EMEA and UK markets for the third quarter of 2022
Guest Post
Methods for Monetising a Mobile Game
Adjust's Alexandre Pham on monetising and guidance for developers
Market Analysis
Latest Adjust report highlights January as strongest month for installs and sessions
A new report by Adjust analyses the EMEA and UK Markets
Layoffs Continue
Adjust and Applovin Lay off 12 per cent of workforce
The announcement comes due to economic downturn
Tracking Transformative Trends
Mobile app trends 2022: A global benchmark of app performance
A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players
Hypercasual On Top
Adjust: hypercasual made up 27% of global mobile downloads in 2021
2021 saw CPI increase, but retention rates followed
Mobile Marketing
Adjust launches Datascape to deliver faster KPIs and performance metrics
"A mobile app’s success in this dynamic industry depends on smart and fast decision-making"
Master Monetisation
Why hypercasual gaming app marketers need their own playbook
Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
Adjusting The View
Adjust implements connected TV ad to mobile measurement feature to platform
Will provide cross-device insight into marketing campaigns
Check Those Ads
Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads
"Being able to understand the user's entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation"
Acquired
AppLovin set to acquire Adjust for $1 billion
Adjust has grown significantly in the last year
Partnered Up
Adjust joins the Adobe Exchange Partner Program
"We are excited to see the business benefits both our current and future clients will see from this new relationship"
Climb The Ladder
Adjust appoints a new CPO and CRO
Katie Madding and Bill Kiriakis have been promoted
Just A Stream
US consumers are spending around $20.78 on app subscriptions
Adjust has launched its new Subscription Tracking tool
Strong Team
Adjust makes three key hires as it continues to expand across the Americas
"We're in a strong position to build on the exponential growth we've seen in mobile-first markets like the US and LATAM"
The Rise Of Hyper-casual
Charting the rise of hyper-casual gaming
Adjust reports on the hyper-casual industry, in partnership with Unity
Hypercasual Domination
Hypercasual app installs more than doubled between December 2019 and March 2020
China saw a 300 per cent rise in downloads
Adjust Report
Mobile game downloads have shot up by 75% in Q1 2020 due to Covid-19 impact
132% rise in installs over the last week in March 2020
Kick Your Bot
Adjust's new survey finds that 41 per cent of mobile gamers have used bots
Bot spending is $65 on average
New Hire
Adjust hires Ville Mikkola to head up the Coalition Against Ad Fraud
The initiative has 30 members
Strong Team
Adjust strengthens its partnerships and enterprise sales with two new hires
Kelly Mullins and Bill Gerber join the team
Aided Advertising
Adjust launches new feature to simplify mobile advertisement
The control centre is part of the Adjust Automate suite
Minor Adjustments
Adjust appoints Bill Kiriakis and Silvia Buermann to senior global sales team
Experience from App Annie, Adobe, Zignal Labs and more
Adjust Unites
Adjust becomes Unity's first mobile measurement partner
Easy access to the Adjust SDK in Unity
Bad Actors
Adjust prevents 200 million fraudulent app installs
Saving clients up to $450 million
Jobs News
Adjust eyes Israel expansion with new GM
Former Rakuten Viber head of user acquisition Moshi Blum to spearhead the company's planned growth in the local market
Funding
Adjust raises $227 million in funding to grow mobile measurement and fraud prevention
“The investments we make in our product will further empower our clients to move the needle in their markets”
Report
Keep an eye open for Indonesia, the fastest-growing nation in Adjust’s Global App Trends 2019 report
Mid-core games are also on the rise in the measurement organisation's latest overview of global trends
Acquired
Mobile measurement company Adjust purchases Acquired.io
Acquired.io’s technology set to be fully integrated with Adjust by H2 2019
Adjusted
Adjust launches open-source performance benchmarking tool for mobile apps
Free tool should help publishers track app performance
Market Value
Russia’s mobile games market brought in nearly $700 million in revenue in 2016
Revenues grew 16% year-on-year in 2016
Better Together
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords
All the power of AdWords within the Adjust platform
Adjust Into China
Analytics firm Adjust expands mobile measurements platform into China
Down from a 2.67 second delay to just 1.01 seconds
Limited Limiting
18 million US iOS users have explicitly opted out of targeted advertising through Limit Ad Tracking
Less uptake in Asia than in the West