Helix Jump case study, key retention data, and Candy Crush Friends Saga tops the charts
Hyper-casual games specialist Voodoo is one of the hottest companies in the mobile business right now.
So it’s no surprise that a case study of how the team worked with develope H8 Games to release Helix jump to over 200 million downloads was our hottest story of the week.
Next up is a report from GameAnalytics offering a few key data points for good retention, sure to be useful to help measure chances of success.
Charts, Google Play and Yoozoo
Thirdly, King has, as expected, quickly topped the download charts with Candy Crush Friends Saga.
Elsewhere, Sensor Tower has put together a report on the longest-serving number one games and apps on Google Play since 2012, and we caught up with Yoozoo VP vice president Liu Wan Qin to discuss the Chinese publisher’s big plans.
#1: Voodoo Development Magic: How H8 Games launched Helix Jump, one of the hottest games of 2018
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Voodoo Development Magic: How H8 Games launched Helix Jump, one of the hottest games of 2018 »Helix Jump is one of the hottest games of 2018, setting the app stores alight with more than 200 million downloads to date.
The game is developed by H8 Games and published by hyper-casual games specialist Voodoo, the latter of which recently took a $200 million investment from Goldman Sachs.
This case study offers a look at how the two companies worked together to create a big hit.
"From the very beginning of our cooperation with Voodoo, it was clear that these guys were really taking care of each game and trying hard to bring success for both of us,” said H8 Games CTO Oleg Batrakov.
“Voodoo is filled with talented people that have a good balance between personal and commercial relationships.”
#2: GameAnalytics: Fewer than 15% of games retain a third of their players after day one
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GameAnalytics: Fewer than 15% of games retain a third of their players after day one »GameAnalytics has released a report detailing some key stats around mobile game retention.
It claims that fewer than 15 per cent of games retain more than 35 per cent of new players after day one.
The report suggested that if 35 per cent of new players returned after day one, this would show a title is doing well. Less than that, developers might want to take another look at onboarding and design or kill the game entirely - depending on expectations.
“Working with these developers on a day to day basis, it's clear that studios who take time to monitor their metrics, run experiments, and use data in their campaigns take the lion's share of revenue,” said GameAnalytics CEO Ioana Hreninciuc.
#3: Weekly global mobile game charts: Candy Crush Friends Saga inevitably dominates the download rankings
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Weekly global mobile game charts: Candy Crush Friends Saga inevitably dominates the download rankings »Candy Crush Saga is one of the biggest mobile IPs on the planet. So news of the latest addition to the franchise, Candy Crush Friends Saga, was sure to raise interest.
As expected, King’s new release quickly topped the download rankings in the US and Great Britain and Ireland.
It’s not quite joined the top grossing charts with Candy Crush Saga and Soda Saga, but it’ll no doubt make a tidy sum of revenue for the publisher.
You can check out the full App Store and Google Play charts for the US, Great Britain and Ireland, and China here.
#4: Here are the longest-serving number one games and apps on Google Play since 2012
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Here are the longest-serving number one games and apps on Google Play since 2012 »Google Play just celebrated its 10-year anniversary - so Sensor Tower took a look at the longest-serving number one games and apps since 2012.
The top free game was none other than Etermax’s Trivia Crack, followed by H8 Games Helix Jump as the only two games in the top 10.
As for premium, it’s no surprise to see Minecraft topping the list with an astonishing 1,944 days at the summit.
As for the top grossers, King’s Candy Crush Saga has spent the longest time at the top, with Supercell’s Clash of Clans close behind.
#5: Yoozoo VP on finding the next great games market and the importance of localisation
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Yoozoo VP on finding the next great games market and the importance of localisation »Chinese publisher Yoozoo has made a number of moves to position itself as a global company over the years.
It acquired German developer Bigpoint, while it also opened a new studio in India whose first game was Poker Champions in collaboration with KamaGames.
We caught up with Yoozoo vice president Liu Wan Qin to find out what the company is up to and why localisation is so important.