Playmob: Saving the world one IAP at a time
Providing the industry with corporate social responsibility
![Playmob: Saving the world one IAP at a time](https://media.pocketgamer.biz/images/4539/59455/playmob-logo_s320.jpg)
A hardcore of gamers still argue F2P games are evil, but surely even they would have reconsider in the face of Playmob.
The 'cause-based marketing platform' enables developers to create custom in-app purchases in their games that are directly associated with a charity.
Hence, players buying that IAP will be directly giving a proportion of their money to the charity.
At Pocket Gamer Connects Helsinki 2014, we sat down with Playmob's Parker Crockford to find out more about the company and its mission.
![yt](https://i.ytimg.com/vi/IY7O3Rnj9Fw/hqdefault.jpg)
You can catch up with the rest of our content from Pocket Gamer Connects here.