Trademark for Slightly Mad's Mad Box console runs into trouble after opposition from casual games company
Studio withdraws application following opposition from a similarly-named French games firm
By Alex Calvin
You might remember that at the start of 2019 the developer behind the Project CARS racing franchise, Slightly Mad, revealed it was working on a games console.
Dubbed the Mad Box, this boasted a ridiculous spec sheet, while CEO Ian Bell promised price on par with consoles. However, it's possible that the hardware won't be going under this name anymore.
On January 3rd, 2019, Slightly Mad Studios filed the 'Mad Box' trademark with European IP body EUIPO - one day after Bell announced the tech on Twitter.
However, on March 25th, a French casual games company called Madbox filed an opposition to Slightly Mad's trademark, saying that there "exists a likelihood of confusion on the part of the public".
PCGamesInsider.biz has more on the story.
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