January 11, 2021 Check Those Ads IronSource snaps up ad quality measurement platform SOOMLA "SOOMLA is the ideal fit to continue delivering on ironSource's commitment to create the best business infrastructure for developers"
March 18, 2019 Existing Fans Game IP versus entertainment IP: Which is best for mobile games? We ask our Monetizer Mavens
February 26, 2019 The Road Ahead Monetizer Mavens discuss the future of innovation in the maturing mobile games sector Changing trends
December 4, 2018 Nice Soomla snags $2.6m in funding to boost mobile monetization measurement platform The funding was led by JAL Ventures with further investment from existing partners
June 22, 2017 Ad Whales 80-20 rule applies to ad-based monetisation in mobile apps, report claims SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
June 5, 2017 Monetisation Shift Game-changer: View-to-play ads signal a revenue shift within games Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn