Mobile Mavens
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
We reached out to games industry professionals to hear their thoughts on Embracer Groups latest strategy
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Gamesbrief
Articles featuring Nicholas Lovell
Walled Garden
Monetizer Mavens discuss if Apple Arcade is just for the kids
How can the subscription service thrive?
Monetizer Mavens
Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?
A new technique for all
Rethinking Paid
Monetizer Mavens on what Apple Arcade needs to do to be successful
A new way to play and pay
Session Lengths
Video: Nicholas Lovell on why your on-ramp needs to be better than Facebook's
Good luck with that!
Player Sessions
Nicholas Lovell on how to extend your player sessions
Or bring them back after they go
Long-term Players
Is a 200 basis point increase for Dawn of Titans' 30-day retention significant?
Monetizer Mavens get numerate
Moba Or Moba$$$
Is Super Evil's longterm approach to Vainglory monetisation coherent?
Our Monetizer Mavens look ahead
Heart Of The Matter
Forget monetisation - F2P success is all about retention and engagement
Monetizer Mavens rethink their core
Long Game
Why Kabam chose LTV over ARPDAU
Monetizer Mavens on maximising F2P return
Monetizer Mavens
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Future trends from the remembrance of things past
Learn how to Acquire, Engage and Monetise at PG Connects London 2015
Wooga, AppLift, Fiksu, Twitter, Tune, Rovio and more to star
Monetizer Mavens
Carrots and sticks: How F2P designers should balance wither and daily rewards
Our Monetizer Mavens talk appointment gaming mechanics
Monetizer Mavens
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
Our Monetizer Mavens lead the fightback
UK government games policy “shouldn’t pick industry winners”
Nicholas Lovell argues for future-friendly policy environment.
Monetisation experts Eric Seufert, Nicholas Lovell and Mark Sorrell speaking at Pocket Gamer Connects London 2015
First speakers for Acquire, Engage, Monetise track announced
Develop 2014
Free-to-play a form of 'digital pollution', says Professor Richard Bartle
Here today, gone tomorrow?
Monetizer Mavens
What is the key area of monetisation in which most F2P games underperform?
The Monetization Mavens debate low-hanging fruit
Review
Reading List: The F2P Toolbox
54 techniques for fun and profitable game design
Monetizer Mavens
Is there any place in the F2P designer's toolbox for energy-based economies?
Fuel for thought