May 24, 2024 Mavens Mobile Mavens: The Unity aftermath… Can it reignite the faith or are doubts only growing? Our industry experts discuss the current industry sentiment toward Unity after last year's Runtime fee farrago
September 21, 2023 Comment & Opinion "Your mobile game studio is dying. Here’s how to save it" Village Studios founder Will Luton takes a deep dive into the changing mobile industry and how developers can survive this evolving market
April 19, 2023 Comment & Opinion “The shame for Finland is it isn’t Rovio buying Sega…" Six ex-Rovio staff give their take on the big deal It's the big money buyout that's got everyone in mobile talking. But what do famous 'ex-Rovians' make of it?
May 30, 2022 Be Seeing You Founded by Rovio and Zynga veterans, Village Studio has raised €2.1 million Will Luton, Cyril Barrow, and Tak Fung's Village Studio aims to confront the issue of interoperability in blockchain and Web3 games
January 19, 2022 Largest Gaming Acquisition [again] Mobile Mavens: industry reactions to Microsoft's acquisition of Activision Blizzard Industry responds to near-$70 billion acquisition
June 29, 2020 Hybridcasual Opportunity PG.Biz Deep Dives: Harnessing the hybridcasual opportunity with Department of Play Department of Play contributor Will Freeman digs into the next evolution of hypercasual
May 21, 2020 Deep Dives PG.Biz Deep Dives: Deconstructing Supercell's Match-3: Hay Day Pop with Department of Play Will Luton digs into Supercell's currently soft-launched casual game
January 31, 2020 See Eu Later What do UK mobile game developers think of Brexit? Post-referendum discussion from the UK mobile games industry
September 18, 2019 Battle Lines Can Apple regain control of mobile gaming with Apple Arcade? Will Luton on another way to play?
March 14, 2019 Launch Former Rovio product lead Will Luton opens new management consultancy for games Department of Play will launch with a blow-out party at GDC next week
October 26, 2018 Overworked How can we tackle the games industry's crunch problem? The Mobile Mavens have their say on working conditions
October 3, 2018 Mobile Mavens Is Telltale's closure part of a wider industry trend or a cautionary tale? The mobile mavens offer their opinions
August 10, 2018 Is It Worth It? Is it time for the App Store and Google Play to ditch the 70/30 revenue split? The mobile mavens offer their opinions
January 30, 2018 Understanding Others Manage your emotions, get better at your job Rovio London's Will Luton on working
December 29, 2017 Best Of The Best Mobile Mavens' Games of the Year 2017 The big names in the industry tell us their top mobile games of 2017
June 20, 2017 Mobile Mavens What will iOS 11 dropping App Store top grossing charts mean for developers? Mobile Mavens on the new-look App Store
May 15, 2017 Jobs In Games Jobs in Games: Rovio London's new Executive Producer Will Luton shares career insights Reflecting on nearly a decade in the games industry
April 19, 2017 Mobile Mavens Does Pokemon GO leave room for another location-based hit? Is location-based gaming a winner-takes-all market?
April 10, 2017 Stockholm To London Will Luton joins Rovio's London studio as Executive Producer Leading "the next generation of mobile MMOs"
February 24, 2017 Gdc Tips Tips and tricks on how to survive and make the most out of GDC 2017 The mobile mavens offer their advice from years of experience at the event
December 16, 2016 Now Playing Now playing: Rovio's Will Luton on Clash Royale What games are keeping the industry busy after hours?
November 30, 2016 Mobile Mavens Mobile developers discuss the most important rules of game monetisation design The most important techniques to get players spending
November 23, 2016 Flying The Nest Will Luton joins Rovio Stockholm as Senior Product Manager Will lead product management on Angry Birds 2
November 8, 2016 Mobile Mavens Mobile developers debate the importance of in-game events Just how significant are they?
November 1, 2016 Mobile Mavens What do mobile developers think of the Nintendo Switch? Can the Switch and mobile gaming happily coexist?
October 18, 2016 Mobile Mavens What do mobile games industry pros think of App Store Search Ads? Mobile Mavens debate the latest app discovery tool
September 13, 2016 Mobile Mavens Would Supercell acquiring other studios be a good idea? Our Mobile Mavens discuss Ilkka Paananen's hints
April 25, 2016 Attack Of The Clones? Will Clash Royale's success herald a wave of synchronous PVP imitators? Mobile Mavens on clones and eSports
April 12, 2016 Hello World What do the Mobile Mavens think of Nintendo's mobile debut Miitomo? Mario or Luigi?
February 25, 2016 Mobile Mavens Is Clash Royale guaranteed to provide Supercell with another Clash of Clans-scale success? Our Mobile Mavens chew over Supercell's latest
November 4, 2015 What's Next? Mobile Mavens debate the value of the deal and the future of mobile games in the Activision Blizzard King era Big boys at play
November 2, 2015 Hello World What does Miitomo tell us about Nintendo's mobile strategy? Mobile Mavens on Nintendo's first pass
September 15, 2015 Nextgen Wii? Will Apple TV be a strong platform for gaming? Mobile Mavens debate the power of the big screen
August 31, 2015 Thinking Bigger Is the $10 billion mobile game franchise inevitable? Our Mavens ponder big numbers
June 19, 2015 App Store Explosion What can the mobile games industry learn from Fallout Shelter's success? Mavens debate a perfect storm and ability to sustain
June 1, 2015 Look No Hands Should your mobile game have an auto-play mode? Our Mobile Mavens debate skill and the lack of
May 18, 2015 Slow Start Why Apple Watch won't hit its stride until Q4 2015 Our Wearable Mavens discuss the first three weeks
May 5, 2015 Is Apple's aggressive attitude to deprecating devices good or bad for game devs? Mobile Mavens discuss where Apple could do more
March 17, 2015 It's Me Mario! How will Nintendo's beloved franchises go F2P? Mobile Mavens debate Nintendo's entry to mobile games
February 9, 2015 The Road Ahead What advice would you give a F2P developer without $500,000 for UA? Our Mavens debate broken app stores, crippling UA costs and a misguided bar for success
January 21, 2015 Mobile Mavens [Updated] Mobile Mavens on their hopes and fears for 2015 From smartwatches and YouTubers to UA, clones and HTML5
December 15, 2014 Wearables Mavens 2015 will define whether it's boom or bust for wearables and VR Where are we with wearables, and how real is virtual reality?
November 19, 2014 Mobile Mavens Was it okay for ustwo to charge for Monument Valley: Forgotten Shores? Or should it have been a free release?
November 3, 2014 Mobile Mavens It's not about ethics, it's about hate: The games industry closes the door on GamerGate Our Mavens sum up the last few months
October 20, 2014 Mobile Mavens Apple's iPad reveal: What the industry wanted and what we got Did reality match up to the hype?
October 6, 2014 Mobile Mavens Nine's not fine, so is Microsoft onto a winner with Windows 10? An OS for all devices, or a Microsoft mess up?
September 17, 2014 Mobile Mavens Developers discuss Apple Watch's potential as a gaming platform Is it time for smartwatch gaming?
September 9, 2014 Mobile Mavens Where next for user acquisition? A powerful tool or a rich man's toy?
August 25, 2014 Mobile Mavens Love your game vs. Hope you die: Is Twitter worth the hate? The Mavens think personal about social media