Mavens
Mobile Mavens: The Unity aftermath… Can it reignite the faith or are doubts only growing?
Our industry experts discuss the current industry sentiment toward Unity after last year's Runtime fee farrago
Related Company
Village Studio
Articles featuring Will Luton
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Comment & Opinion
"Your mobile game studio is dying. Here’s how to save it"
Village Studios founder Will Luton takes a deep dive into the changing mobile industry and how developers can survive this evolving market
Comment & Opinion
“The shame for Finland is it isn’t Rovio buying Sega…" Six ex-Rovio staff give their take on the big deal
It's the big money buyout that's got everyone in mobile talking. But what do famous 'ex-Rovians' make of it?
Be Seeing You
Founded by Rovio and Zynga veterans, Village Studio has raised €2.1 million
Will Luton, Cyril Barrow, and Tak Fung's Village Studio aims to confront the issue of interoperability in blockchain and Web3 games
Largest Gaming Acquisition [again]
Mobile Mavens: industry reactions to Microsoft's acquisition of Activision Blizzard
Industry responds to near-$70 billion acquisition
Hybridcasual Opportunity
PG.Biz Deep Dives: Harnessing the hybridcasual opportunity with Department of Play
Department of Play contributor Will Freeman digs into the next evolution of hypercasual
Deep Dives
PG.Biz Deep Dives: Deconstructing Supercell's Match-3: Hay Day Pop with Department of Play
Will Luton digs into Supercell's currently soft-launched casual game
See Eu Later
What do UK mobile game developers think of Brexit?
Post-referendum discussion from the UK mobile games industry
Battle Lines
Can Apple regain control of mobile gaming with Apple Arcade?
Will Luton on another way to play?
Launch
Former Rovio product lead Will Luton opens new management consultancy for games
Department of Play will launch with a blow-out party at GDC next week
Overworked
How can we tackle the games industry's crunch problem?
The Mobile Mavens have their say on working conditions
Mobile Mavens
Is Telltale's closure part of a wider industry trend or a cautionary tale?
The mobile mavens offer their opinions
Is It Worth It?
Is it time for the App Store and Google Play to ditch the 70/30 revenue split?
The mobile mavens offer their opinions
Understanding Others
Manage your emotions, get better at your job
Rovio London's Will Luton on working
Best Of The Best
Mobile Mavens' Games of the Year 2017
The big names in the industry tell us their top mobile games of 2017
Mobile Mavens
What will iOS 11 dropping App Store top grossing charts mean for developers?
Mobile Mavens on the new-look App Store
Jobs In Games
Jobs in Games: Rovio London's new Executive Producer Will Luton shares career insights
Reflecting on nearly a decade in the games industry
Mobile Mavens
Does Pokemon GO leave room for another location-based hit?
Is location-based gaming a winner-takes-all market?
Stockholm To London
Will Luton joins Rovio's London studio as Executive Producer
Leading "the next generation of mobile MMOs"
Gdc Tips
Tips and tricks on how to survive and make the most out of GDC 2017
The mobile mavens offer their advice from years of experience at the event
Now Playing
Now playing: Rovio's Will Luton on Clash Royale
What games are keeping the industry busy after hours?
Mobile Mavens
Mobile developers discuss the most important rules of game monetisation design
The most important techniques to get players spending
Flying The Nest
Will Luton joins Rovio Stockholm as Senior Product Manager
Will lead product management on Angry Birds 2
Mobile Mavens
Mobile developers debate the importance of in-game events
Just how significant are they?
Mobile Mavens
What do mobile developers think of the Nintendo Switch?
Can the Switch and mobile gaming happily coexist?
Mobile Mavens
What do mobile games industry pros think of App Store Search Ads?
Mobile Mavens debate the latest app discovery tool
Mobile Mavens
Would Supercell acquiring other studios be a good idea?
Our Mobile Mavens discuss Ilkka Paananen's hints
Attack Of The Clones?
Will Clash Royale's success herald a wave of synchronous PVP imitators?
Mobile Mavens on clones and eSports
Hello World
What do the Mobile Mavens think of Nintendo's mobile debut Miitomo?
Mario or Luigi?
Mobile Mavens
Is Clash Royale guaranteed to provide Supercell with another Clash of Clans-scale success?
Our Mobile Mavens chew over Supercell's latest
What's Next?
Mobile Mavens debate the value of the deal and the future of mobile games in the Activision Blizzard King era
Big boys at play
Hello World
What does Miitomo tell us about Nintendo's mobile strategy?
Mobile Mavens on Nintendo's first pass
Step Ahead
Who is A Thinking Ape?
Will Luton says weird is better
Nextgen Wii?
Will Apple TV be a strong platform for gaming?
Mobile Mavens debate the power of the big screen
Thinking Bigger
Is the $10 billion mobile game franchise inevitable?
Our Mavens ponder big numbers
App Store Explosion
What can the mobile games industry learn from Fallout Shelter's success?
Mavens debate a perfect storm and ability to sustain
Look No Hands
Should your mobile game have an auto-play mode?
Our Mobile Mavens debate skill and the lack of
Slow Start
Why Apple Watch won't hit its stride until Q4 2015
Our Wearable Mavens discuss the first three weeks
Is Apple's aggressive attitude to deprecating devices good or bad for game devs?
Mobile Mavens discuss where Apple could do more
It's Me Mario!
How will Nintendo's beloved franchises go F2P?
Mobile Mavens debate Nintendo's entry to mobile games
The Road Ahead
What advice would you give a F2P developer without $500,000 for UA?
Our Mavens debate broken app stores, crippling UA costs and a misguided bar for success
![[Updated] Mobile Mavens on their hopes and fears for 2015](https://media.pocketgamer.biz/images/21336/60632/pgbizmobilemavens400x400_s320.jpg)
Mobile Mavens
[Updated] Mobile Mavens on their hopes and fears for 2015
From smartwatches and YouTubers to UA, clones and HTML5
Wearables Mavens
2015 will define whether it's boom or bust for wearables and VR
Where are we with wearables, and how real is virtual reality?
Mobile Mavens
Was it okay for ustwo to charge for Monument Valley: Forgotten Shores?
Or should it have been a free release?
Mobile Mavens
It's not about ethics, it's about hate: The games industry closes the door on GamerGate
Our Mavens sum up the last few months
Mobile Mavens
Apple's iPad reveal: What the industry wanted and what we got
Did reality match up to the hype?
Mobile Mavens
Nine's not fine, so is Microsoft onto a winner with Windows 10?
An OS for all devices, or a Microsoft mess up?
Mobile Mavens
Developers discuss Apple Watch's potential as a gaming platform
Is it time for smartwatch gaming?
Mobile Mavens
Where next for user acquisition?
A powerful tool or a rich man's toy?
Mobile Mavens
Love your game vs. Hope you die: Is Twitter worth the hate?
The Mavens think personal about social media