Done Deal
London credit asset manager Fasanara acquires majority stake in Pollen VC
Using debt is "by far the most efficient way to scale" versus venture money, says Pollen VC CEO Martin Macmillan
Related Company
Pollen VC
Related People
Stanislav Rudoi
VP Growth & Analytics, Pollen VC
Ryan Lessard
VP of Business Development, Pollen VC
Mika Levo
Head of User Acquisition, Pollen VC
Tamsin Henry
Marketing Communications Manager, Pollen VC
+1 more
Articles featuring Martin Macmillan
Credit Where Its Due
Appodeal & Pollen VC partner to offer a new kind of mobile growth platform
New Appodeal & Pollen VC partnership offers a mobile growth platform with credit lines to scale your monthly revenues
Cfo Insights
Learn the ins and outs of financial management at Pocket Gamer Connects Helsinki
The very best speakers will share practical advice on creating financial security and success for your business next week
Superstar Cfos
How to hire a CFO for your mobile games studio
What makes a good Chief Financial Officer? Pollen CEO Martin Macmillan explains what a mobile games studio needs to know when considering a hire
Mobile Price Index
How to value a mobile games studio
As the number and value of M&A continue to rise, Martin Macmillan, CEO of Pollen VC outlines a 'rational framework' for valuing a mobile gaming studio
Pgc Toronto
Pollen VC: "User acquisition costs remain stubbornly high"
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Fund Growth To Scale
Financing LTV in mobile gaming
Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently
Speaker Spotlight
Speaker Spotlight: Pollen VC's Martin Macmillan on building solid financial models for mobile games
Meet the mobile gaming financial experts at Pocket Gamer Connects London, February 14-15
Quicker, Better
Pollen VC launches its dCPM calculator for better ad revenue transparency
The value of future money demonstrated
Residual Value Calculator
How much are your players really worth?
What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base
Tune In
Introducing the all-new PocketGamer.biz Podcast
Welcome to episode one of the brand new PocketGamer.biz audio podcast with special guest Pollen VC founder and CEO Martin Macmillan
Gear Up
Looking for your mobile games studio to be acquired? Here's what recent M&A data is telling founders
Pollen VC's Martin Macmillan highlights the trend
Fast Forward
Pollen VC now allows devs to borrow four times their game's monthly revenue
Lending outfit has refined its revenue model
Money Talk
What is CFO Resources?
How to better understand your game's finance
Speaker Spotlight
PGC Helsinki: Pollen VC CEO Martin Macmillan talks on scaling UA
"We provide lines of credit to game developers to help them scale their business"
Show Me The Money
Cash is king, and here is how you can access it fast to grow your game
How companies like Pollen VC are offering a way for small developers to raise cash quickly
Know Your Ltv
Quantifying lifetime value - A metrics-based approach to growth
Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend
Scale Matters
Pollen VC’s Martin Macmillan on the challenges for mobile ad networks in 2016
Future trends from the remembrance of things past