A New Campaign MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
February 6, 2017 Touch Down Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads 30-second commercials cost nearly $5 million each.
December 9, 2016 Striking Hard Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views People love Arnie
November 24, 2016 Pixel Pusher Google and Verizon spent $27 million in a week advertising the Pixel phone 7.5% of all phone activations over the last month were at Verizon
October 3, 2016 Commercial Break How not to advertise games on TV Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
August 8, 2016 July Ad Spend MZ made up 40% of games industry US TV ad spend in July 2016 King, InnoGames also feature
July 26, 2016 Ad Specialists How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads Big data for big TV ads
April 25, 2016 Better Data The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings Tracking it
April 12, 2016 Top Tips Top growth tips to boost your mobile game - 2016 Edition Pascal Clarysse revisits his marketing tips
January 13, 2016 Just The Start #PGCLondon 2016 speaker Quaid Media's Volker Dressel predicts even more TV ad spend in 2016 What to expect at PG Connects London
January 12, 2016 Tv Ad Spending Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015 Nearly $100m spent by Machine Zone
November 23, 2015 He's Back Machine Zone rolls out the big guns with Schwarzenegger-faced TV campaign for Mobile Strike More front than Kate Upton?
June 23, 2015 Heating Up The 4 marketing trends shaking up the Korean mobile games market Mature market is getting more competitive says Nasmedia
May 26, 2015 Lights, Camera, Analyze Metaps and Hakuhodo creating UA tools for tracking power of TV commercials Japanese companies join forces to delve into TV marketing analytics.